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Dear Recipient,
The importance of the digital market is reflected in the volume of advertising budgets. For 2011, a growth of 16% is predicted. Digital has already revolutionized a couple of branches, now the recruiting business is in the focus: Mobile and Social Recruiting are finding their ways into HR departments.
The 25th "Medientage München" demonstrated once again the significant value of digital in the media mix: This year, there were more than 50 panels dealing with various topics concerning digital business and the digital media landscape. In this context, our partner Ralf Jahns has moderated the SoLoMo-Panel (PDF) on October 20, where the benefits of location-based services and Mobile Social Media were discussed. Since July 2011 Ralf-Gordon Jahns has been heading the mobile unit at aquarius. Ralf has over 15 years of consulting experience in the media and telecommunication sector which he gained during his work for CapGemini Consulting.
In this newsletter, you will find articles about Google's jump into the analog world, the current value of e-mail communication and the economical paradigm shift towards the east.
Enjoy reading!
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Rainer Wiedmann
Managing Partner
aquarius Munich
+49 (89) 455788 0 |
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Marc Finsterlin
Chairman
aquarius Shanghai
+86 (21) 6137 1288 |
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Mary Meeker's Internet Trends 2011: Going mobile |
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There is almost no other presentations which can bring out the current status quo and business trends of the digital media better than Mary Meeker, the star analyst of Morgan Stanley till 2010 and digital investment partner of a big US Venture Capital firm since 2011. Kleiner Perkins Caufield & Byers have invested early in companies like Google or Amazon, and currently holds a major share of participation in the mobile sector. For this reason, it would be interesting to take a closer look at the data.
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> Read more |
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Why an e-mail-adress is still worth more than a Facebook-like |
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'The 2010 U.S. Digital Year in Review', a report of the market researchers at ComScore, assumes that innovative social messaging platforms like Facebook or Twitter will dominate our online behaviour – so does mobile communication. In contrast, web-based e-mail usage will steadily decline. Is this kind of customer communication still contemporary or rather long-time out-of-date?
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> Read more |
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Google to test market potential for Google Stores |
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There is no other company that is associated so closely with the Internet as Google. Following in the footsteps of Apple and Microsoft, Internet giant Google now also seeks to set a foot in the real world: In London the first-ever Google Store opened its doorsAccording to the London Evening Standard, the "Chrome Zone" store was built to showcase the newest Google Chromebooks. Question is, do customers understand the concept and what is their reaction to it?
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> Read more |
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Budgets for digital advertising continue to grow |
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According to BVWD (Federal Association of the Digital Businesses), the volume of the digital advertising market is expected to grow by 16%, reaching a gross volume of EUR 6.23 bn in 2011. According to forecasts, the market volume for traditional display advertising will amount to approx. EUR 3.8 bn, the market volume of search term marketing will reach around EUR 2.1 bn and EUR 377 mn will be spent for affiliate marketing. The main force responsible for this growth is large-scale advertising formats and moving image advertising (+115%, equaling EUR 184.2 mn). Thus, a Fifth of all gross advertising spending goes to the online channel, which will play an ever more dominant role among all communication channels.
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> Read more |
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Media |
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New ways of recruiting: Social Media and Mobile gain in importance |
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In 2010, there were more than 5.000 personnel consultants in Germany, employed in approximately 1.900 consultancies. Despite all the updraft this branch is experiencing, it is nevertheless facing huge changes due to the progressive digitalization: Social networks and smartphones are considered as the new gold mines for recruiting. Will headhunters thus become unnecessary in the near future?
> Read more |
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Diigtal stats |
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Increasing Internet usage via mobile devices |
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Germans increasingly make use of their mobile devices to surf the Internet. This is the key message of the newly published figures by ACTA. The number of people using mobile devices to go online doubled in the past two years. This trends will continue. The most popular contents are provided by Google, Facebook and YouTube.
> Read more
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Digital trends |
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Economic Power shifts to the East |
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The world is shifting. While economic uncertainty deepens amid a continued European debt crisis and a potential one in the USA, it's the Eastern Hemisphere, and especially China, that we have to look for tomorrow's top urban players in the global economy.
> Read more
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Mobile |
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Amazon's Kindle set to conquer the mass market |
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Up to now Apple's iPad dominated the tablet market. No real competition was in sight. But these days might be over soon. Amazon will offer its Kindle Fire for a real competitive price that threatens to endanger Apple's market dominance. Though, the techspecs of the Kindle are not particularly outstanding – who is going to win the race?
> Read more
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This aquarius newsletter is a free service of aquarius consulting GmbH, Munich: Website. If you don’t want to receive the aquarius newsletter any more, please click here. We will immediately remove your e-mail address from our mailing list. |
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Imprint |
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aquarius consulting
gesellschaft für medien- und marketingberatung mbh
Prinzregentplatz 14
81675 München
Phone +49 (89) 455788 0
Fax +49 (89) 455788 10
info@aquarius-consulting.de |
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aquarius asia ltd.
23/F, The Workstation,
43 Lyndhurst Terrace
Central, Hong Kong
Phone: +852 3994 8900
Fax: +852 3994 8933
info@aquarius-asia.com
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aquarius china (Shanghai)
Unit 7102 Block A7
501 Liyuan Road (Soho Liyuan)
Luwan District
Shanghai, China
Phone: +86 (21) 6137 1288
info@aquarius-asia.com |
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Trade register
HRB 154 420 Registration court Munich
Managing Partner: Rainer Wiedmann, Marc Schmitt |
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Chariman: Marc Finsterlin |
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