Project Scope:
Today companies are faced with changing consumer behaviour, a fragmenting media landscape and the resulting increase in potential customer touch points. A leading german insurance company asked aquarius consulting to evaluate the effectiveness of their marketing and sales campaigns and to take full advantage of the opportunities offered by digital media

Approach:
aquarius performed a thorough analysis of the company’s market, target customers segments, product and price strategy. The efficiency of their current marketing and sales activities was quantified across multiple channels. aquarius then developed a series of improvement suggestions based on the use of digital technologies.

Deliverable:
aquarius provided a new range of digital marketing and sales campaigns including key success measurement. This lead to a significant increase in online marketing activities. The according marketing budget shift was calculated.

Results:
Direct sales grew by over 30% and the marketing budget of the client was reduced by nearly 10%.