Project Scope:
Social media and online communities have a growing influence on eCommerce. Especially in the travel industry, a significant proportion of consumers inform themselves and book their travel directly on Web 2.0 platforms. A leading German travel portal asked aquarius to develop their social media business activities.

Approach:
aquarius developed a new Web 2.0 eCommerce business model based on the competitive situation of the company and the identification of an available niche within the market.

Deliverable:
aquarius then calculated a detailed business case encompassing the possible new revenues and the different costs for maintaining the new services.

Results:
The business plan was used to decide on the implementation of the new business model.