Full Throttle on Christmas Sales
Although it is the same routine every year, it is still surprising how fast time passes by and all over sudden Christmas items appear in a supermarket near you. Aldi has already begun to have the first Christmas candies on sale. The countdown has begun: Only 100 days left until it is Christmas! But what [...]
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Case Study: Coca Cola Summer Promotion via FaceLook
Coca Cola organizes quite a number of summer camps across Israel to get young people together. The brand executed an excellent campaign showcasing the interlinkage of real life events and Facebook. Last year, the participants of the Coca Cola summer camp in Israel were able to share their experiences there with friends in real time [...]
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5 myths about Social Media
There is no doubt that social media are revolutionizing the marketing business. Reach on social media platforms and the corresponding figures for advertising and eCommerce returns saw a steep increase in the past years. Today’s customers expect individualized communication on all available channels. In the long run, nobody can live without social media tools. But [...]
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Case study Expedia Inc.: Game to win big time helps to boost Expedia’s reach on Facebook
A lot of travel agencies offer discounts, coupons or special deals via their Facebook pages. The world’s leading travel agency Expedia Inc. has more than 90 localized versions of its travelling portal expedia.com and is involved in a number of other related pages like hotels.com, venere.com and tripadvisor.com. Now, Expedia Inc. managed to get one [...]
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Website of the Month: AirBnB – An alternative to hotel bookings
Tired of the ever-same business hotels? The mega trend these days is “sharing”. In this case quite literally: Sharing one’s own apartment. AirBnB is a pioneer among the new booking platforms. It helps to rent out private apartments to tourists and travelling businessmen as an alternative to the commercial hotels. The start-up business, which was [...]
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Infographic of the Month: The Demographics of Social Media
US industry magazine AdAge has provided an interesting infographic in their most recent issue regarding the demographics of social networks. Since traditional standard demographic data are still considered to hold the most important basic information about a market and are valuable in offering a guideline for marketing decisions, you should not miss out on [...]
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Traffic Sources for News Sites: Facebook increasingly important, but Google stays ahead
However the future of journalism may look like, the vital factor for success will be to know where and how users are made aware of digital contents, how they navigate through the digital news world and how contents are shared and forwarded to others. These are the results of a recent research study titled “Navigating [...]
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Case Study: Kleenex’ Digital Media Strategy
Social media have become an integral part of many media plans. This is especially true for FMCGs, which are greatly pushing social media activities despite the fact that the share of online spending lags far behind TV in the advertising media mix. At the end of 2010, P&G – one of the pioneers when it [...]
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Case Study: Porsche and its Social Media Game
Traditional and not so social: One of the headlines in last year’s fall was that in fear of economic espionage Porsche had its Facebook account blocked for its own staff. However, this was implemented for the staff in Europe during work time only. 30 of Germany’s DAX listed companies followed suit. Digital and social: The [...]
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