Facebook: Countdown to IPO
It has been rumored for quite a long time, yesterday it was finally announced that Facebook will go public. Exactly eight years after Mark Zuckerberg founded Facebook on Wednesday, February 1, 2004, the social network submitted its IPO application to the US SEC. Not only traders are excited about the most spectacular IPO of all [...]
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Social Search and Social SEO: Google personalizes web search
When Google+ was launched, Google was not getting tired to underscore that Google+ will not simply be another social network. This week, the company announced that Google+ information will be part of its English web search. Posts, interests and reviews from friends will thus be more valuable, making the single user more important than ever [...]
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Resolutions for the New Year: Getting it done with digital support?
Losing weight, do more sports, finally make some time to archive all digital photos, alas it all sounds so easy to make up these resolutions for the new year, but we all know what will be the final outcome most of the time. Maybe digital fitness gadgets like Garmin Connect, Nike+ or Dailymile help to [...]
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Case Study: Beer brands go for digital campaigns on Christmas
‘In 1874 a green beer bottle was a great invention, just like Augmented Reality is today’, says Oliver Bartelt, Manager of Communications at beer brand Beck’s in a press release to underscore the brand’s innovative thinking. Over a century in the past the brewery was among the first to offer their beer in green instead [...]
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A booming market: Earning real cash with virtual goods
The business with virtual goods has become increasingly attractive and has already managed to influence the entire media landscape: the IPO of online game agency Zynga in the US and Nexon in Japan this December, the launch of Facebook Credits and Google+, the continued rapid growth of in-app purchases for the mobile platforms iOS or [...]
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Google+ is not Facebook, is not Twitter, is not SOCL
Attention is a valuable good. With the launch of Google+’ corporate pages another social network is vying for consumers. Rumors have it, that also Microsoft wants to earn big in the social web boom. According to The Verge Microsoft plans to launch a kind of social search engine called SOCL. There are seemingly endless opportunities [...]
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Full Throttle on Christmas Sales
Although it is the same routine every year, it is still surprising how fast time passes by and all over sudden Christmas items appear in a supermarket near you. Aldi has already begun to have the first Christmas candies on sale. The countdown has begun: Only 100 days left until it is Christmas! But what [...]
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Case Study: Coca Cola Summer Promotion via FaceLook
Coca Cola organizes quite a number of summer camps across Israel to get young people together. The brand executed an excellent campaign showcasing the interlinkage of real life events and Facebook. Last year, the participants of the Coca Cola summer camp in Israel were able to share their experiences there with friends in real time [...]
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5 myths about Social Media
There is no doubt that social media are revolutionizing the marketing business. Reach on social media platforms and the corresponding figures for advertising and eCommerce returns saw a steep increase in the past years. Today’s customers expect individualized communication on all available channels. In the long run, nobody can live without social media tools. But [...]
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