Apple’s new money making machine? iAd
“We think most of the mobile advertising really sucks”. With these less than eloquent words Steve Jobs tells us what he thinks about current mobile advertising methods. During the launch of the new iPhone OS 4.0 operating software in early April he unveiled Apple’s new business idea: iAd. This feature will allow developers to integrate [...]
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Stats: Watch the Internet Spread Around the World – Internet Use 1998-2008
BBC News’ interactive graphic shows the growth of the Internet worldwide by comparison. In 1998, just a handful of countries had notable Internet use: USA, Canada, Australia, New Zealand, Iceland, the Netherlands, Switzerland, Denmark and Sweden. If you move the cursor to the right, you will see how quickly the Internet was adopted in Western [...]
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Case Study Best Buy: ‘Customer Service 3.0‘
Telephone and mail are still THE tools with regards to customer service. Here is an interesting approach from Best Buy, one of the largest US electronic discounters, which has been breaking new ground in online customer service since last summer. The (somewhat awkward) name of the project is Twelpforce – a combination of Tw(itter) and [...]
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Media Consumption of US Children and Adolescents Explodes
“If Your Kids are Awake, They are Probably Online” was the title of a recent New York Times piece. It’s referring to a study by the Kaiser Family Foundation “Generation M2: Media in the Lives of 8- to 18-year-olds’. According to the study, children and adolescents spend pretty much every free minute with a smartphone, [...]
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Top 3 Websites Worldwide: Google, Microsoft, Yahoo
With 890 million visitors in November alone, Google remains the most frequented website in the world. It reaches about three-quarters of the 1.2 billion Internet users. With a decent gap, Microsoft follows with 730 million and Yahoo with 602 million in second and third places. New in fourth place with the most new visitors is [...]
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aquarius’ Fortune Cookies: The Top 50 Trends for 2015
What will the Digital Business look like in 2015? Well, there are exciting times ahead! Smartphones will be the main access point to the internet eBooks are becoming mainstream Ad Sales in Social Net equals Ad Sales in Content Sites Touch screens proliferate into all types of digital devices Multi-touch becomes the new interface fad [...]
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Back to the Future: Trends of the next 5 Years
Watch the Past 2004 Mark Zuckerberg launches FACEBOOK [Here a cool Facebook Song] 2005 Nintendo launches Wii [Delta Goodrem & Brian Mc Fadden play Tennis] YouTube starts and is said to be the Future of TV 2006 Web 2.0 changes User Habits [Here a Video about the Evolution of the Web] More than 1 Billion [...]
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Digital M&A Deal Value: 61% down in First Half of 2009
According to a current report by digital M&A advisory firm Peachtree Media Advisors and Marketingcharts.com, there were 342 digital media M&A transactions in the first half of 2009 representing a total of $4.2 billion in deal value. While the actual number of deals is only down 12.3% from 390 in the first half of 2008, [...]
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Changing dynamics of mobile gaming offers brands new opportunities
Mobile gaming has been around for some time. The initial Nintendo machines have been used by kids in the backseat of cars since the 90s. Many mobiles started to ship with basic games that have been used by casual gamers. Some games could also been downloaded to mobiles via SMS push. Serious gamers, however had [...]
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