Case Study eBay: Pop-up store ‘Christmas Boutique’ to push mCommerce in London
Looking at last year’s sales figures, eBay expects to reign in this year’s best sales result on this weekend for eBay.de and eBay.co.uk. On Dec 4 2.5 million articles are forecast to be sold via online and via mobile in Germany alone. This marks an increase of more than half a million articles compared to last [...]
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Case Study Starbucks: Merry Mobile Xmas
With almost 26 mn fans, Starbucks is one of Facebook’s Top 3 brand sites. This year, the brand launched various Christmas campaigns on mobile devices in China and the US. To reach out to as many consumers as possible, Starbucks made use of QR Codes. Paying for your Grande Vanilla Latte in one of the [...]
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Augmented Reality Marketing: Hype or Added Value?
The real world and the virtual world become more and more intertwined. Thanks to the rapid penetration of smartphones with built-in cameras, augmented reality (AR) apps are blossoming in the recent past. Using the right app, live images can be cross-referenced with relevant information in real-time. Apps like Wikitude provide information about the surrounding area [...]
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Mary Meeker’s Internet Trends 2011: Going mobile
There is almost no other presentations which can bring out the current status quo and business trends of the digital media better than Mary Meeker, the star analyst of Morgan Stanley till 2010 and digital investment partner of a big US Venture Capital firm since 2011. Kleiner Perkins Caufield & Byers have invested early in [...]
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ACTA 2011: Increasing Internet usage via mobile devices
Germans increasingly make use of their mobile devices to surf the Internet. This is the key message of the newly published figures by ACTA. The number of people using mobile devices to go online doubled in the past two years. 17% of the German speaking population aged 14 to 69 uses hand-held devices such as [...]
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Launch of Google Wallet: Turning your phone into a wallet
Announced in May, this week finally saw the official launch of Google Wallet, a smartphone application that enables customers to pay without cash and without credit card conveniently via their mobile. At the moment, the number of users is still somewhat limited: The app currently only runs on Google’s Nexus S smartphones via near-field-communication (NFC). [...]
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Mobile Retail Conquering Shopping Malls
Even though mobile shopping is just in its infant stages – on part of consumers and on part of the retailers as well – more and more retailers turn to this new trend called mCommerce. At the moment, even though a company might have already set up a mobile shopping portal, the biggest chunk of [...]
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Case Study: Marketing campaigns via Facebook Places
Launched one year ago, Facebook Places is a location-based service working with geo data. It enables users to post their current position and meet up with other users of the service who are nearby. The individual position of the person can then be linked with other related information such as imagery or status messages, which [...]
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Next-Generation Marketing: Social, Local, Mobile
Munich will host the 25th Medientage in October under the motto “Mobile-Local-Social: The trinity of a networking society”. And at Cologne University’s ECC Forum the topic “Social, Mobile, Local: How consumers mobilize retailing” ranks high on the agenda. Considered as the “digital avant-garde”, Universal McCann coined the term LoMoSos in the Internet World. Mary Keeker, [...]
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Mobile Evolution. Mobile Computing [Stats]
The triumph of the mobile web is inevitable. Almost every one in three Internet users in Germany (29%) uses his or her mobile device to go online. This figure is almost five times it was back in 2008. At the time, 3 mn people went online via mobile, now it is approx. 14.7 mn. These [...]
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