The F-Factor: Do Friends, Fans and Followers have an influence on consumer behavior?
The sheer amount of articles, research studies and conferences clearly shows that the topic social media is hot in 2011. Looking at the debates of the past few months, it seems that a number of marketing strategies are only centered around Facebook and alike websites. However, to evaluate the potentials of social media for one’s [...]
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Playground Internet: The Boom of Digital Gaming
In the past year, every one out of four Germans older than 10 years used the Internet for playing games. In comparison to the previous year, the number of Internet gamers increased by 17% reaching 14.5 million. These are the results of a recent survey conducted by the German Society for Consumer Research (GfK) on [...]
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Spending for digital media still does not match the time spent with it
Digital advertising in the US reached a turning point at the end of last year, when US companies reportedly invested more Dollars of their media budget in online advertising than in newspaper ads for the first time in history. However, we can still see a yawning gap between the usage of digital media and digital [...]
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Digital Boom
The good news first: Companies increasingly invest their money in projects where their clients are: the online world. Last week, three industry associations published the most up-to-date data regarding the growth of the digital business. The results indicate that companies increasingly spend their advertising budget in the online realm. More and more consumers purchase goods [...]
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Click-Through-Rate: An (in)adequate means to measure the success of an online campaign?
According to forecasts, the 2010 investment volume for online advertising in Germany will exceed 5 billion EUR – an increase of 19% compared to last year (including search term marketing). With a share of 18.8% of the gross marketing investment budget, online marketing will rank third only short behind print media (newspapers) among the marketing [...]
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Changing eCommerce
It seems that there is endless room for the future development of the online business. Read on for some case snippets. Online providers such as Germany’s largest platform for IT products notebooksbilliger.de go stationary and open up retail stores all across the country. Producers of consumer goods like Procter&Gamble expand their online business and open [...]
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Adidas: Marketing budget reallocation to digital channels
Adidas is about to restructure its marketing budget: “The biggest share of our communication is done via digital channels. By far, the traditional media do not play such an important role any more as they did in the past”, Chairman of the Board at Adidas Erich Stamminger told the German newspaper Handelsblatt. The second-largest sporting [...]
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Morgan Stanley: The triumph of mobile web and online advertising
No other presentation is more on point in regard to the status quo and business trends in digital media than those by Morgan Stanley analyst Mary Meeker. At the Web 2.0 Summit in San Fancisco she presented the latest Internet trends for her seventh time. Below you will find the Top 3 statements of her [...]
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