Structural changes on the IT-market: The triumph of tablet PCs
It is going to happen in no later than four years: the traditional PC with mouse and keypad is going to be transformed into an end-of-range model. According to the latest Gartner-survey, the sales of tablet PCs are going to increase from 116 million to 468 million devices between 2012 and 2017, whereas the traditional [...]
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Aldi focuses increasingly on digital marketing: farewell ‘pork belly’?
Aldi is once again in 2013 the most valuable retail brand in Germany according to the current Interbrand Rankings. With a market value of 2.92 billion US$ and a big lead (still), the discounter is in first place but had to accept losses of 11 or rather seven percent, while competitor Lidl made its way [...]
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Successful corporate storytelling gets digital
Companies want to – or rather have to –communicate with their stakeholders in German. This is important for making themselves interesting for suitors, for attracting investors and for clarifying their role in society. These messages are not as simple as the product advertising of a company: “Buy Persil, because your laundry will be whiter than [...]
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Current OVK figures for the online advertising market 2012: double figure increase shows structural change in the media mix
The online advertising market rose by over six billion euros for the first time in 2012. And in this way emphasizes the relevance of the Internet as an advertising platform. This is shown by the latest investigation into gross advertising investments by the Circle of Online Marketers (OVK) in the Federal Association of Digital Business [...]
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Current bvh sector figures 2012: e-Commerce is the driving force behind German industry
Mail-order trade is e-Commerce: By now 70% of mail order turnover comes from online business. In 2009, it was 53%, in 2006 just about 38%. This is the key finding of the current study, “Interactive Trade in Germany 2012″, which was presented last week at the annual press conference in Hamburg by the German E-Commerce [...]
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Customer Service is going social: Learning from the top UK retail brands on Twitter
“People aren’t on Twitter to be advertised to …” – alongside Branded Communities, Twitter is the tool of choice when companies use social media as service channels. Not all of their concepts succeed, however. Too often advertising slogans are used in a fairly one dimensional manner. Too often the ‘social’ element of the social media [...]
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Record turnover in E-commerce for the start of the Christmas trading season
Americans traditionally begin their Christmas shopping on Black Friday, the day after Thanksgiving. According to early reports, the start of the Christmas trade for the US retail industry last Friday was fairly satisfactory but not necessarily a high. Online traders, however, have a reason to celebrate: For the first time, the turnover from E-commerce broke [...]
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Coca-Cola’s digital content-strategy 2020: Global brands as media companies?
In July an article by Ken Krogue in Forbes magazine, provocatively titled The Death of SEO: The Rise of Social, PR, And Real Content, led to a heated discussion. Krogue’s hypothesis: in order to stay relevant in the future battle for the spotlight, consumer brands should invest in high quality content, social communities and PR. [...]
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ACTA 2012: The momentum of digital channels shows no signs of slowing down
There is a clear trend: being online everywhere at all times is considered a natural part of everyday life. This was summarized in the most important findings of the yearly Allensbacher Computer and Technology Analysis (ACTA). Since 1997, this organization has been conducting one of the largest surveys of the population with around 8,500 detailed [...]
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The Top 20 online shops with the highest sales in Germany
The eCommerce is continuing to grow and is going to advance the change in retail. In short, this is the major result of the latest survey “eCommerce market Germany 2012”. The Cologne EHI Retail Institute and the statistics portal Statista have surveyed the 1,000 biggest online shops for physical and digital goods in Germany for [...]
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