Chinese New Year: 2012 – Year of the Dragon
2012 is the year of the dragon. It represents not only the former symbol of the Chinese emperor – nowadays, the dragon is still a famous talisman in China. The year of the dragon is affected by innovation, enthusiasm and strength. Ambitious goals can be achieved and major projects will be implemented successfully. We want [...]
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aquarius goes app – Bring aquarius to your iPhone
Much to the delight of our aquarius teams in Shanghai, Munich and Hong Kong, as well as our clients and all those interested in digital developments in Asia, our aquarius app was officially launched on December 1, 2011. This weekend the app will hit the 100 downloads mark. Developed by the team in our brand-new [...]
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Grand Opening of aquarius Shanghai
aquarius asia set foot on the Chinese stage in July this year and celebrated the launch of its new office in Shanghai with the “Grand Opening Party” on December 1, 2011 attended by more than 100 guests. Bathed in blue light and with beats served by renowned Shanghai DJ Mia, aquarius’ office space was filled [...]
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Mobile Shopping: Does mCommerce jeopardize or strengthen brick and mortar retail?
aquarius at the 2nd German eFood Congress 12% of all German Internet users have already shopped food online – according to a Bitkom-survey (state: October 2011). Nevertheless, these purchases are rather about single products and not (yet?) so much about the weekly Saturday’s shopping. Up to now, mCommerce does not seem to play a relevant [...]
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aquarius to host panel discussion on “SoLoMo” at the 25th Münchner Medientage
In 2011, the Münchner Medientage are held under the motto “Mobile – Local – Social: The trinity of a networking society”. The Medientage, held for the 25th time, are one of the most important media conferences in Europe. Between October 19 and 21 experts from the industry gather to share their knowledge during special workshops, [...]
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aquarius上海欢迎您！Welcome aquarius Shanghai!
After Munich and Hong Kong, aquarius has opened a third office in Shanghai on July 15. (location) This is with the purpose of enabling our clients in the west to access the fastest growing – and for many companies already the biggest – consumer market in the world. Thanks to a rapidly growing economy, increasing [...]
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Playground Internet: The Boom of Digital Gaming
In the past year, every one out of four Germans older than 10 years used the Internet for playing games. In comparison to the previous year, the number of Internet gamers increased by 17% reaching 14.5 million. These are the results of a recent survey conducted by the German Society for Consumer Research (GfK) on [...]
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Latest aquarius study: eCommerce in China today
With a nearly 100 per cent penetration rate among young urban, well-educated, and relatively affluent Chinese consumers, the Internet is proving more and more to be the most efficient sales and marketing channel in China. The eCommerce market, like so many others in China, is vast in terms of size and potential. Approximately one-third, or [...]
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2011 – Year of the Rabbit
2010 was the year of the Tiger with the guiding theme: ‘Risk = Chance’. We have implemented this theme into our daily business and have mastered tough challenges: Despite the world economic crisis, the aquarius group has profitably grown. aquarius asia has sustainably established in Hong Kong and successfully implemented digital projects in China, India, [...]
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aquarius Workshop in Hong Kong: “Digital Business in China – a demanding and rewarding challenge”
Did you know that on average the Chinese are online 16 hours per week, which is the equivalent weekly TV consumption of a Chinese citizen? Affluent target groups can be easily reached online with good chances for a successful placement. aquarius strategy consultants located in Hong Kong and Munich identified these and other insights as part [...]
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