by Marc Schmitt
“Workers of the clockwork universe lived by the tick;
and we creatures of the digital era must relate to the pulse.”
(Douglas Rushkoff, “Present Shock: When Everything Happens Now”)
Keeping your finger on the pulse. Never was this goal more important or more relevant than it is today. Because the digital revolution has changed our basic understanding of time itself.
Media theorist and cyberpunk pioneer Douglas Rushkoff describes this vividly in his book “Present Shock”: the data streams of our time no longer flow linearly – they pulse. We are bombarded by instant information, everything is now. Snapshots in tweet-length fly past us: simultaneously, abruptly, unlinked. There is no before, no after. As soon as we receive information, it is already outdated.
The result is clear: Only those who are able to not lose sight of the full picture, only those whose can create a coherent narrative – a story – out of individual pulses, can overcome the Digiphrenia of which Rushkoff warns us. They can successfully operate with their finger on the pulse.
It is this vision that has driven us at Aquarius since the outset 12 years ago. And it is driving us today as we take our next steps into the digital future.
We are therefore very excited to announce that we are taking our services to a new level: We are merging with the Munich-based digital agency Plan.Net Solutions. The newly formed company “Plan.Net Pulse” will be launched on July 1, 2016.
The core principle of our work remains the same: We identify and analyze digital trends as they arise – and shape them into holistic solutions for our clients. As “Plan.Net Pulse” we will stay true to our word in the future and as digital partner to our clients, we will offer an even more comprehensive set of services. Merging agencies also means merging competencies: from account management and user-experience design (UXD) to content, research and technology.
As “Plan.Net Pulse” the number of employees in Munich will increase by over a third (to around 60). In addition, we will become an integral part of the Plan.Net Group – the leading digital agency in Germany and one of the biggest independent digital agencies in Europe, with more than 25 offices worldwide. For our clients this means:
- We now offer an even stronger team
- with a higher service portfolio
- a faster turnaround time
- and connections to communication experts across the globe.
Most importantly however: The trusted cooperation and contact partners will not change for our clients – throughout the company they will stay the same, whether dealing with the management board, account management or specific disciplines.
Our team structure, and therefore our philosophy to act as a long-term digital partner for our clients will not be affected by the new developments. This is a constant in our work, upon which, in times of digital transformation, we place much value.
After all, it is those who anchor themselves in the digital maelstrom, those who have the courage to find constants, that will master the pulses of our times.
Do you have questions about Plan.Net Pulse? We would be happy to hear from you! Please contact us here firstname.lastname@example.org