by Dr. Nikola Bachfischer
The virtual changing rooms are a convincing concept. On the other hand, little modern technology is to be found in city stores. If this were to succeed, it would be a killer feature. Changing rooms are one of the most important features of a store for customers. The prototype of ‘ Cyber Fit ’ creates an interactive changing room which uses ‘modern technology like RFID or touch sensors, as well as elements of virtual reality and immersive power walls.’ Via a connection with their smartphone, the customer can be identified and receive personalized information, connect with friends on social networks or make contact with other changing rooms and consult each other.
The changing rooms will be completed by the body scanner ‘ BodyKinectizer’ which finds out the exact measurements of the customer and the right clothing size. The method put forward, a low cost solution using the Microsoft Kinect games controller, should be the basis for different possible applications in store as well as at home.
The body scanner BodyKinectizer (at home and pro version) find out the right clothing size.
The interactive changing room Cyber Fit uses innovative technology
Conclusion: New ideas are needed in order to transform our cities into unique worlds of experience. New digital services are the key to success. They could strongly influence our shopping experience. This digitalization of the in store experience thereby has a bigger impact on sales than on the question of which channels the customer will shop on. The future of retail therefore lies in a ‘no line’ approach which optimizes the shopping experience in store and online and links it to the requirements of the target group. And the Next Generation Fashion Store from Adidas is an excellent example of how that could look.
Digital retail is the answer to the digital structural changes in business:
Aquarius consulting has developed an approach which optimizes the shopping experience in store and online and links it to the requirements of the target group. Please contact us, we will be happy to support you with the implementation of an individual strategy for digital retail.