The future goes mobile: The growing market of mobile payment

How long will it take, until Paypal will report higher turnover rates than eBay? Founded in 1998, the online payment system Paypal will only need four more years until it becomes eBay’s most dominant business, a recent article by the New York Times says. While Paypal reported constant growth and doubled its turnover within the [...]
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aquarius Workshop in Hong Kong: “Digital Business in China – a demanding and rewarding challenge”

Did you know that on average the Chinese are online 16 hours per week, which is the equivalent weekly TV consumption of a Chinese citizen? Affluent target groups can be easily reached online with good chances for a successful placement. aquarius strategy consultants located in Hong Kong and Munich identified these and other insights as part [...]
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Google’s Instant Search and its New Alphabet

From now on, if ones types E into the Google search bar, one doesn’t get “E for Echo” but “E for ebay”. With Google’s new search feature, Google Instant, one can save 2-5 seconds per search. As soon as a letter is typed into the search bar, a Drop-Down menu with search results appears. Every [...]
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Why AT&T eliminates its ‘all-you-can-eat’ pricemodel

AT&T, the No.2 wireless carrier in the U.S. and smartphone leader, has introduced new smartphone data plans and is now the first major mobile phone company to stop offering a single monthly price for unlimited Internet access — now new smartphone customers are charged based on how much they really use their mobiles to access [...]
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Latest aquarius Study: Digital Business in China – Challenges and Opportunities

The opening of our offices in Hong Kong has confirmed to us that the growing prosperity of the Chinese population and the sheer mass of consumers will also make China an increasingly attractive market to European companies. In our latest study, we investigated the potential and characteristics of the Chinese market, focusing on the needs [...]
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Stats: RIM is US-Smartphone Leader

Newest data from comScore’s mobile subscriber report shows: Not the iPhone but Research in Motion (RIM) is the leading mobile smartphone platform in the U.S. with 43% share of U.S. smartphone subscribers, while Apple ranked second with 25.1% share, followed by Microsoft at 15.7%, Google at 7.1% and Palm at 5.7%. Google’s Android platform continues [...]
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Stats: The numbers behind Google’s ‘Mobile First’

The future lies in mobile Internet – summed up impressively by Mary Meeker from Morgan Stanley in her Internet trends 2010 speech last year. The big tech and telecom companies, currently engaged in an ‘arms race’ to secure the most promising position in the mobile market, used the recent Mobile Communications Conference in Barcelona to [...]
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Mobile Shopping Tools – The Mobile Phone as a Modern Shopping Aid

Imagine the following: Matthew Tractenberg… was recently shopping in a Silicon Valley bookstore, where he picked out five books for a total of US$80. Before taking them to the counter, he typed the titles into the Amazon app on his BlackBerry Curve. Amazon had the books for US$50 and would not charge sales tax or [...]
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New: aquarius sales

aquarius sales is the name of the new business section of aquarius consulting. It is responsible for the digital potential hidden in the sales processes of our customers. This section is headed by Marc Ritter, 42, who has been working in Internet sales manager positions with media companies as well as with traditional manufacturers and [...]
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Case Study: Mobile Apps for Brands

Smartphone apps are a ‘Gamechanger for Brands’, wrote the English Direct Marketing Association recently. There is hardly a big brand that doesn’t have at least one mobile application that literally puts the brand in the hands of consumers. Here are four interesting case studies from completely different sectors and with completely different strategic approaches. Solely [...]
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