The Battle for Reach: Online vs Mobile
Penetration rates in Germany According to AGOF, 72% of Germans aged 14 or above are active Internet users, meaning that they were online in the last three months. The active Internet community is made up of male and female users at almost equal numbers (53% and 47% respectively). Only 13% of Germans make use of [...]
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Best Practice: Walmart’s Multichannel Retailing Strategy
Smartphone shoppers have conquered the shopping world: As a matter of course, they switch between different information and shopping channels. While sitting comfortably on their couch at home or being somewhere on the way, users expect to have a similar shopping experience as they would have in an offline shop. This is a big challenge [...]
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Banking via Mobile: Current trends in mBanking
To make banking convenient independent of your location has been a topic that was hyped and discussed about for several years now. However, this topic has not really been relevant to the mass market yet. Security issues and limited accessibility restricted the possibilities in mobile banking. However, the market is currently changing. The increasing spread [...]
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mCommerce: Germany far behind the US
We are closing in on the tipping point of mobile Internet. Even if the US is currently far ahead in terms of smartphone penetration, the increasing number of such devices in Germany will also change local consumer behavior and media structure in the coming two years. Consumers will make more and more use of the [...]
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2011 – Year of the Rabbit
2010 was the year of the Tiger with the guiding theme: ‘Risk = Chance’. We have implemented this theme into our daily business and have mastered tough challenges: Despite the world economic crisis, the aquarius group has profitably grown. aquarius asia has sustainably established in Hong Kong and successfully implemented digital projects in China, India, [...]
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Changing eCommerce
It seems that there is endless room for the future development of the online business. Read on for some case snippets. Online providers such as Germany’s largest platform for IT products notebooksbilliger.de go stationary and open up retail stores all across the country. Producers of consumer goods like Procter&Gamble expand their online business and open [...]
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The future goes mobile: The growing market of mobile payment
How long will it take, until Paypal will report higher turnover rates than eBay? Founded in 1998, the online payment system Paypal will only need four more years until it becomes eBay’s most dominant business, a recent article by the New York Times says. While Paypal reported constant growth and doubled its turnover within the [...]
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aquarius Workshop in Hong Kong: “Digital Business in China – a demanding and rewarding challenge”
Did you know that on average the Chinese are online 16 hours per week, which is the equivalent weekly TV consumption of a Chinese citizen? Affluent target groups can be easily reached online with good chances for a successful placement. aquarius strategy consultants located in Hong Kong and Munich identified these and other insights as part [...]
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Google’s Instant Search and its New Alphabet
From now on, if ones types E into the Google search bar, one doesn’t get “E for Echo” but “E for ebay”. With Google’s new search feature, Google Instant, one can save 2-5 seconds per search. As soon as a letter is typed into the search bar, a Drop-Down menu with search results appears. Every [...]
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Why AT&T eliminates its ‘all-you-can-eat’ pricemodel
AT&T, the No.2 wireless carrier in the U.S. and smartphone leader, has introduced new smartphone data plans and is now the first major mobile phone company to stop offering a single monthly price for unlimited Internet access — now new smartphone customers are charged based on how much they really use their mobiles to access [...]
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