Why AT&T eliminates its ‘all-you-can-eat’ pricemodel
AT&T, the No.2 wireless carrier in the U.S. and smartphone leader, has introduced new smartphone data plans and is now the first major mobile phone company to stop offering a single monthly price for unlimited Internet access — now new smartphone customers are charged based on how much they really use their mobiles to access [...]
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Latest aquarius Study: Digital Business in China – Challenges and Opportunities
The opening of our offices in Hong Kong has confirmed to us that the growing prosperity of the Chinese population and the sheer mass of consumers will also make China an increasingly attractive market to European companies. In our latest study, we investigated the potential and characteristics of the Chinese market, focusing on the needs [...]
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Stats: RIM is US-Smartphone Leader
Newest data from comScore’s mobile subscriber report shows: Not the iPhone but Research in Motion (RIM) is the leading mobile smartphone platform in the U.S. with 43% share of U.S. smartphone subscribers, while Apple ranked second with 25.1% share, followed by Microsoft at 15.7%, Google at 7.1% and Palm at 5.7%. Google’s Android platform continues [...]
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Stats: The numbers behind Google’s ‘Mobile First’
The future lies in mobile Internet – summed up impressively by Mary Meeker from Morgan Stanley in her Internet trends 2010 speech last year. The big tech and telecom companies, currently engaged in an ‘arms race’ to secure the most promising position in the mobile market, used the recent Mobile Communications Conference in Barcelona to [...]
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Mobile Shopping Tools – The Mobile Phone as a Modern Shopping Aid
Imagine the following: Matthew Tractenberg… was recently shopping in a Silicon Valley bookstore, where he picked out five books for a total of US$80. Before taking them to the counter, he typed the titles into the Amazon app on his BlackBerry Curve. Amazon had the books for US$50 and would not charge sales tax or [...]
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New: aquarius sales
aquarius sales is the name of the new business section of aquarius consulting. It is responsible for the digital potential hidden in the sales processes of our customers. This section is headed by Marc Ritter, 42, who has been working in Internet sales manager positions with media companies as well as with traditional manufacturers and [...]
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Google’s mobile strategy
“The mobile phone is the future computer.” Against the background of the last few weeks and months, Eric Schmidt’s much-quoted statement is now gaining in importance. The trend to mobile Internet has enormous sales potential. And Google is doing a number of things right now to secure a promising starting position. Most recently, Google’s mobile [...]
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2010 – Year of the Tiger
According to Chinese astrology, 2010 is the year of the tiger. Next to attributes such as sensibility, empathy and promptness, the willingness to take risks is emphasised as a special characteristic of this Chinese zodiac sign. In this context, it is also interesting that the Middle Kingdom uses the same word for “risk” and “chance”. [...]
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aquarius’ Fortune Cookies: The Top 50 Trends for 2015
What will the Digital Business look like in 2015? Well, there are exciting times ahead! Smartphones will be the main access point to the internet eBooks are becoming mainstream Ad Sales in Social Net equals Ad Sales in Content Sites Touch screens proliferate into all types of digital devices Multi-touch becomes the new interface fad [...]
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