Top 10 of the most popular Google+ pages in 2012
Marketing on the social web increasingly develops its own dynamics. More and more brands allocate their marketing budget towards the creation of pages on social networking platforms. Only three months after Google+ launched its corporate page feature, the numbers of users has thrived. 62% of the Interbrand 100 already own a Google+ page. 17 brands [...]
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Pinterest: New social bookmarking service with mainstream potential?
Facebook’s IPO announcement created quite a buzz. But it did not take long until a new social media service was in everybody’s mouth across the IT industry. Pete Cashmore, CEO of Mashable, commented on CNN that he thinks Pinterest is the ‘hottest’ website in 2012. What do we know about this company? Their website was [...]
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Milestone reached on the smartphone market: More smartphones than PCs sold in 2011
The era of smartphones has officially begun: According to a recent report by market researchers of Canalys, 2011 saw more smartphones sold than PCs – a new record. 488 million smartphones were sold world-wide, a plus of 63% compared to the year before. Desktop PCs were sold 415 million times, 15% more than the year [...]
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Facebook: Countdown to IPO
It has been rumored for quite a long time, yesterday it was finally announced that Facebook will go public. Exactly eight years after Mark Zuckerberg founded Facebook on Wednesday, February 1, 2004, the social network submitted its IPO application to the US SEC. Not only traders are excited about the most spectacular IPO of all [...]
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University of the future: Free-of-charge online lectures by elite universities
Sebastian Thrun, Stanford professor emeritus, presented nothing less than his vision of a ‘democratized higher education’ at the recent 2012 Digital Life Design (DLD) Conference in Munich. It all started with an experiment: Thrun, an expert for artificial intelligence and researcher at Google, offered his Stanford standard curriculum seminar on the ‘Introduction to Artificial Intelligence’ [...]
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Case Study: Four Seasons’ Digital Media Strategy
In a study recently published by world-renowned hotel chain Four Seasons, digital media were hailed as an absolute ‘must-have’ for marketing and branding activities in luxury travels. For a relaunch of the hotel chain’s website, the company had surveyed their target groups world-wide asking for the expectations and needs of travellers. The results were not [...]
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Social Search and Social SEO: Google personalizes web search
When Google+ was launched, Google was not getting tired to underscore that Google+ will not simply be another social network. This week, the company announced that Google+ information will be part of its English web search. Posts, interests and reviews from friends will thus be more valuable, making the single user more important than ever [...]
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2012: Year of the Smartphone
Exactly five years ago, on January 9, 2007, Steve Jobs presented the world’s first iPhone marking a milestone in the development of smartphones. Even though there were some road bumps in the beginning, Jobs succeeded in the following years to create a whole new market which will be a decisive factor for growth in 2012 [...]
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Resolutions for the New Year: Getting it done with digital support?
Losing weight, do more sports, finally make some time to archive all digital photos, alas it all sounds so easy to make up these resolutions for the new year, but we all know what will be the final outcome most of the time. Maybe digital fitness gadgets like Garmin Connect, Nike+ or Dailymile help to [...]
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Corner shop of the future in Japan: AR vending machine with face recognition
In Japan you can find vending machines at almost every corner, even in the most remote places. Japan is truly a vending machine paradise. Some of those machines sell even the most bizarre things. They have already become an integral part of Japan’s service culture. Vending machine technology becomes increasingly complex and sophisticated: Different machines [...]
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