Worldwide Ad Spending: Double-Digit Growth in 2010

While total media spending dropped, online ad spending increased 2009 by 2% to $55.2 billion. US Analysts eMarketer forecasts that 2010 will bring a return to double-digit online ad growth, with global spending set to reach $61.8 billion. Growth will continue at rates of over 10% each year through 2014. By 2014 eMarketer forecasts that [...]
> Continue reading

New Procter&Gamble eStore as a ‘Living Learning Lab’

What works and what doesn’t in eCommerce: The Procter & Gamble Company announced a new online shopping site is now available for U.S. consumers. Named the eStore, the online shopping site is owned and operated by PFSWeb and will feature the breadth of P&G brands including e.g. Tide®, Pampers®, Olay®, CoverGirl®, Swiffer® and Febreze®. P&G [...]
> Continue reading

US Online Advertising Market rebounds from 2009 Recession

1. Highest Q1 Revenue Level ever for the Online Market: Internet advertising revenues in the U.S. hit $5.9 billion for the first quarter of 2010, representing a 7.5% increase over the same period in 2009, according to the numbers released this week by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This marks the highest [...]
> Continue reading

Case Study: Opentable Mobile Apps seat 3 Mio. Diners

Number of seated diners via mobile apps triples in eight months (+200%). Some of the most useful set of apps on the iPhone are the restaurant apps that tell you what is to eat nearby. OpenTable, Inc. (NASDAQ: OPEN, since May 2009), a leading provider of free online reservations for diners and guest management systems [...]
> Continue reading

Top 10 US viral ad campaigns in April

Eine großartige Woche für Old Spice: Platz 1 und 4 für die aktuelle Kampagne; wobei ‘Odor Blocker’ auf mehr als 7 Mio. Views allein in dieser Woche kam und ‘The Man your Man could smell like’ auf knapp 1,5 Mio. Der vieldiskutierte Einsatz von Tiger Woods brachte Nike immerhin mehr als 6 Mio. Views und [...]
> Continue reading

Philanthropy as a business model: TOMS Shoes

Give One Get One – with every pair of shoes purchased, the customer pays for second pair which is given to a child in a developing country. Launched in 2006, the shoe label uses a business model that was made famous by OLPC (One Laptop per Child) and provides a very good ‘Reason-to-Buy-Story’. As remarkable [...]
> Continue reading

US ad spending 2009: considerable losses of 12%. Only digital grows by 7%

While the Silicon Alley Insider provided the provocative headline ‘There’s a reason they call it Old Media’, AdAge took a more discerning look at the 4th quarter, which turned out better for (almost) all media. But the fact remains: according to latest figures from Kantar Media, US ad spending in 2009 fell by 12.3% to [...]
> Continue reading

Top 10 US viral ad campaigns in March

With the Olympics barely over, the Football World Cup now moves into the spotlight. And the winner is: Pepsi. Coca Cola might well be the official sponsor, but Pepsi’s “Oh Africa,” is the first World Cup advert to make it onto the Viral Video Chart. It is also a first success for Pepsi’s new ‘Digital [...]
> Continue reading

Stats: Watch the Internet Spread Around the World – Internet Use 1998-2008

BBC News’ interactive graphic shows the growth of the Internet worldwide by comparison. In 1998, just a handful of countries had notable Internet use: USA, Canada, Australia, New Zealand, Iceland, the Netherlands, Switzerland, Denmark and Sweden. If you move the cursor to the right, you will see how quickly the Internet was adopted in Western [...]
> Continue reading

Case Study Best Buy: ‘Customer Service 3.0‘

Telephone and mail are still THE tools with regards to customer service. Here is an interesting approach from Best Buy, one of the largest US electronic discounters, which has been breaking new ground in online customer service since last summer. The (somewhat awkward) name of the project is Twelpforce – a combination of Tw(itter) and [...]
> Continue reading