New Procter&Gamble eStore as a ‘Living Learning Lab’
What works and what doesn’t in eCommerce: The Procter & Gamble Company announced a new online shopping site is now available for U.S. consumers. Named the eStore, the online shopping site is owned and operated by PFSWeb and will feature the breadth of P&G brands including e.g. Tide®, Pampers®, Olay®, CoverGirl®, Swiffer® and Febreze®. P&G [...]
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Case Study: Opentable Mobile Apps seat 3 Mio. Diners
Number of seated diners via mobile apps triples in eight months (+200%). Some of the most useful set of apps on the iPhone are the restaurant apps that tell you what is to eat nearby. OpenTable, Inc. (NASDAQ: OPEN, since May 2009), a leading provider of free online reservations for diners and guest management systems [...]
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Top 10 US viral ad campaigns in April
Eine großartige Woche für Old Spice: Platz 1 und 4 für die aktuelle Kampagne; wobei ‘Odor Blocker’ auf mehr als 7 Mio. Views allein in dieser Woche kam und ‘The Man your Man could smell like’ auf knapp 1,5 Mio. Der vieldiskutierte Einsatz von Tiger Woods brachte Nike immerhin mehr als 6 Mio. Views und [...]
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Philanthropy as a business model: TOMS Shoes
Give One Get One – with every pair of shoes purchased, the customer pays for second pair which is given to a child in a developing country. Launched in 2006, the shoe label uses a business model that was made famous by OLPC (One Laptop per Child) and provides a very good ‘Reason-to-Buy-Story’. As remarkable [...]
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Top 10 US viral ad campaigns in March
With the Olympics barely over, the Football World Cup now moves into the spotlight. And the winner is: Pepsi. Coca Cola might well be the official sponsor, but Pepsi’s “Oh Africa,” is the first World Cup advert to make it onto the Viral Video Chart. It is also a first success for Pepsi’s new ‘Digital [...]
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Stats: Watch the Internet Spread Around the World – Internet Use 1998-2008
BBC News’ interactive graphic shows the growth of the Internet worldwide by comparison. In 1998, just a handful of countries had notable Internet use: USA, Canada, Australia, New Zealand, Iceland, the Netherlands, Switzerland, Denmark and Sweden. If you move the cursor to the right, you will see how quickly the Internet was adopted in Western [...]
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Case Study Best Buy: ‘Customer Service 3.0‘
Telephone and mail are still THE tools with regards to customer service. Here is an interesting approach from Best Buy, one of the largest US electronic discounters, which has been breaking new ground in online customer service since last summer. The (somewhat awkward) name of the project is Twelpforce – a combination of Tw(itter) and [...]
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