Case Study BMW and ‘Zaak’: How to make your Facebook-Fans really happy
Here’ s a brilliant example of how to leverage your digital potential in social media: Zaak Fox, independent automotive professional from Trinidad and Tobago (!), was the first person to start a BMW-Fanpage on Facebook. After having reached more than 1.000.000 members, the BMW headquarters in Munich – who had turned the Zaak page into [...]
> Continue reading
7 reasons why (even) the iPad won’t save newspaper publishers
Before all the media hype surrounding the launch of the iPad in Germany starts again at the end of April – here they are: the 7 reasons why (even) the iPad will not save newspaper publishers: The newspaper business model is passé. In the good old days, costs were split three ways: editorial, printing and [...]
> Continue reading
CRM Meets Social Media: How We Will Work Quicker and Better by Twittering
For most German managers, the first encounter with a CRM tool is a world-shattering event. Share customer data internally? Make sales negotiations processes accessible to others? Pardon me… accessible to your own colleagues in the same company? There is still a tendency towards sovereign knowledge in affiliated groups and even middle-sized companies. “Collaboration” is not [...]
> Continue reading
The German Electric Car – a Problem with the Brand, not the Technology
Last week in the Pressclub München, the CEO of E.ON Energie AG, Prof. Dr. Klaus-Dieter Maubach, gave an account of an e-MINI pilot project in Munich. In the process it became evident that, technically, the energy supplier could solve all problems as every household in Germany has a 3-phase current, which can recharge a car [...]
> Continue reading
Back to the Future of Car Sales
Marty McFly and Doc Brown must have felt like this when they got into the DeLorean for the first time and started the Flux Capacitor that would take them back from 1985 to 1955. But on this grey Friday afternoon, it is two 1.90-metre men of at least two quintals (200kg) who squeeze into a [...]
> Continue reading
