aquarius goes app – Bring aquarius to your iPhone
Much to the delight of our aquarius teams in Shanghai, Munich and Hong Kong, as well as our clients and all those interested in digital developments in Asia, our aquarius app was officially launched on December 1, 2011. This weekend the app will hit the 100 downloads mark. Developed by the team in our brand-new [...]
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Grand Opening of aquarius Shanghai
aquarius asia set foot on the Chinese stage in July this year and celebrated the launch of its new office in Shanghai with the “Grand Opening Party” on December 1, 2011 attended by more than 100 guests. Bathed in blue light and with beats served by renowned Shanghai DJ Mia, aquarius’ office space was filled [...]
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Latest aquarius study: eCommerce in China today
With a nearly 100 per cent penetration rate among young urban, well-educated, and relatively affluent Chinese consumers, the Internet is proving more and more to be the most efficient sales and marketing channel in China. The eCommerce market, like so many others in China, is vast in terms of size and potential. Approximately one-third, or [...]
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Online Games in China
Chinese research center iResearch reports a dramatic increase of 47% in China’s online gaming market. Market volume has grown from CNY 6.16 billion (EUR 0.7 billion) in 2009 to CNY 9.05 billion (EUR 1 billion) by end of 2010. The online gaming market growth parallels with the exploding online penetration rate that has already reached [...]
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NY Stock Exchange: China’s Online Video Giants go Public
2010 was another year of growth for the Chinese online video market. According to research center iResearch, the market size has more than doubled from CNY 450 million (EUR 50 million) in January 2010 to CNY 1,020 million (EUR 113 million) in December. 68.7% of revenue comes from advertising. Another milestone in global market development [...]
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Group Buying in China
How to push your eCommerce activities with One-Deal-A-Day Group buying is a web-based business model that is based on a very simple idea: A company offers a single type of product/coupon for sale each day for a period of 24 hours, from half-off supermarket voucher to buy-one-get-two spa treatment. Each deals requires a certain amount [...]
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Online Population in China to reach 812 million in 2014
Should you still be looking for a final proof that Internet in China is booming and that China is an exploding consumer market, then please take one minute of your time and let the following figures sink in: Four years ago 137 million Chinese were online. In 2010 it is more than 420 million. Even [...]
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The “Big Four” – Social Networks in China
Have you ever tried Facebook in China? If you can do it, please do let me know. Facebook.com is actually blocked by government censors. No single social network will conquer the China market in the immediate future, least of all a foreign one. However, there are few Social Networking sites in China and there is [...]
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Mobile Communications Standards in China
Mobile communication is widespread and can be used to connect efficiently with consumers. However, the 3G standard and thus broadband mobile communications usage have still not established themselves in China. China is the „digital leader“ 360 million Chinese use the Internet, while over 700 million possess a mobile phone. This makes China the country with [...]
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Mobile Content and Applications Bound for growth in China market
Do you remember what makes the most important part of the last purchase for your mobile phone? Mobile Manufacturer? Wireless Carrier? Functionality? Pricing? What can be foreseen in the near future of choosing a mobile phone in China are the solutions of mobile content and applications. According to the recent study from TNS technology, 32 [...]
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