Social Commerce – Product Search on Facebook
The integration of Social Media platforms in marketing communication has top priority in many companies. They utilize channels like Twitter for Customer Service, Facebook for corporate and brand communications, and Youtube to distribute commercial or viral spots. Even online shops utilize social channels for communication purposes. In September 2010, shopping search platform Smatch.com was the [...]
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Facebook Credits for Customer Engagement
California-based Ifeelgoods offers a new service that allows eCommerce providers to reward customer engagement with Facebook credits. For instance, users can collect credits for making purchases, signing up for Email newsletters, or entering contests. The service supports customer attraction, bonus programs or promotions and substitutes traditional retail incentives. It was launched in September 2010. Some [...]
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Apple’s new money making machine? iAd
“We think most of the mobile advertising really sucks”. With these less than eloquent words Steve Jobs tells us what he thinks about current mobile advertising methods. During the launch of the new iPhone OS 4.0 operating software in early April he unveiled Apple’s new business idea: iAd. This feature will allow developers to integrate [...]
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