Mobile Shopping: Does mCommerce jeopardize or strengthen brick and mortar retail?
aquarius at the 2nd German eFood Congress 12% of all German Internet users have already shopped food online – according to a Bitkom-survey (state: October 2011). Nevertheless, these purchases are rather about single products and not (yet?) so much about the weekly Saturday’s shopping. Up to now, mCommerce does not seem to play a relevant [...]
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Click-Through-Rate: An (in)adequate means to measure the success of an online campaign?
According to forecasts, the 2010 investment volume for online advertising in Germany will exceed 5 billion EUR – an increase of 19% compared to last year (including search term marketing). With a share of 18.8% of the gross marketing investment budget, online marketing will rank third only short behind print media (newspapers) among the marketing [...]
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E-commerce in China set for rapid and powerful growth
According to Alibaba group statistics e-commerce in China has grown rapidly this year. 34 million Chinese shopped online for the first time in the first half of the year, which also increases the total number of online shoppers to 142 million (according to the China Internet Network Information Center). That means one in ten Chinese people shop [...]
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