Everyone is talking about it: Facebook´s IPO tomorrow is eagerly awaited. A comparison with their everlasting rival Google is made again and again. The search engine giant earned almost two billion US$, when they entered the stock market in 2004. Now all signs point to Facebook achieving the biggest IPO of a technology company in the US. If Facebook is able to place their stocks in a price range of up to 38 US$ tomorrow, the company might earn almost 16 billion US$. With a stock market value of approximately 100 billion US$, it would be worth more than, i.e. HP and Dell together. The euphoria is huge, though there are many doubts about the sustainability of this business model.

But the number one web brand is dominating: Google. Google is the number one web destination in every country (The Asian market was not examined except for Japan; the market over there is totally different). It is followed by Facebook, which can be found in the top three of every country. No matter what IPO result is going to be achieved by Facebook, the fight for the top web brand remains exciting.

Source: Nielsen 2012, The Digital Revolution: A look Through the Market´s Lens