AGOF publishes the most important facts about internet usage regularly and thus provides important planning and analysis opportunities for media strategy on the internet. As always, the latest figures can be downloaded on the AGOF-website. These speak for themselves:

· 51.40 million German speakers over 14 years old in Germany are online

· 85% of them longer than 3 years

· 96.5% catch up on products online

· E-mail is still the No. 1 tool to be used

Especially young people virtually don´t seem to know a world without the internet: 97.2% of the fourteen- to nineteen-year olds are online. Whereas it is only 36.2% of the 60+ generation. Due to the growing distribution of smart phones, mobile internet usage is increasing rapidly as well. Thus, AGOF revises the new wave of their market-media-survey ‘Mobile Facts’ thoroughly for the mobile advertising market.  Thereby, detailed coverage data and structural data are available in the mobile sector as well.  The growth of coverage is remarkable: According to the survey,  just under 17 million users accessed the internet via mobile devices in 2011; in 2010 the number was just under 11 million. Based on approximately 60 million mobile phone users, this results in coverage of 24% (+55% YoY). Men are distinctively ahead of women when it comes to mobile internet usage. The emphasis of age structure is on 20- to 49-year-olds.

Source: AGOF, Mobile Facts 2011

The most commonly used features are making calls (90.5%), texting (79.4%) and reading the news (75.2%); followed by writing and reading e-mails, using social networks and listening to music. And: One in five mobile internet users shops via mobile devices once a week.

Source: AGOF, Mobile Facts 2011