Monthly Archives: April 2012
Case study: IKEA opens the world´s smallest furniture store in a groundbreaking online-campaign
IKEA-marketing is creative, innovative and surprises the end-consumer with every single marketing strategy anew. The Swedish furniture store won its first Cannes-lion eleven years ago –it´s 50 of them by now: In 2010 they got (amongst others) a Titanium Lion for their Facebook Showroom. In 2011 IKEA was elected ‘Advertiser of the Year’ by the [...]
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The latest figures of internet usage: AGOF internet facts 2012-01
AGOF publishes the most important facts about internet usage regularly and thus provides important planning and analysis opportunities for media strategy on the internet. As always, the latest figures can be downloaded on the AGOF-website. These speak for themselves: · 51.40 million German speakers over 14 years old in Germany are online · 85% of [...]
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Google enters the competition of cloud storage services with GDrive
There have been rumours for quite some time, but now Google has actually entered the competition of cloud storage services as well. Google Drive competes for users, who want to save their music collection, holiday photos or data in the cloud and share them with their friends, family or colleagues even on the road. 5 [...]
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The Internet as a Shopping Advisor
The importance of the internet for purchase decisions is increasing evermore. More and more people inform themselves on the internet before buying computers, booking flights or trips or awarding jobs to craftsmen: 70% of the German population looks for information about products and services on the internet before the purchase. They get an idea of [...]
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Digital Business Key to Success in China
The below figure compiled by Mashable and Statista impressively underscores why the digital business is the key to success for market operations in China. Despite the fact that the growth of China’s Internet population has seen a slow-down since 2007, today every one out of five Internet users world-wide is Chinese. That is more than [...]
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What is behind the hype surrounding new subscription projects in eCommerce? – Part II
Business concepts involving subscription services might be more interesting for the mainstream market than niche markets or stand-alone businesses. They are not only a perfect tool to enhance customer loyalty, but also a good way to acquire new customers, binding them to a certain platform in the long-run, thus furthering their interest in other products. [...]
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What is behind the hype surrounding new subscription projects in eCommerce? – Part I
Neglected for many years, business models involving customer subscriptions are now back in business for the digital channel. Recently, these business models receive lots of attention and funding. US-based company Beachmint for example created quite a stir-up in the US eCommerce industry, receiving US$75 million in venture capital. Beachmint‘s business revolves around sales of products [...]
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