Marketing on the social web increasingly develops its own dynamics. More and more brands allocate their marketing budget towards the creation of pages on social networking platforms. Only three months after Google+ launched its corporate page feature, the numbers of users has thrived. 62% of the Interbrand 100 already own a Google+ page. 17 brands have more than 100,000 followers. The brands are relying foremost on the power of images: More than 60% of the communication content goes to images, sources at Simply Measured say. Only 29% are articles and 16% videos.

Top 1 on Google+ is Swedish fashion retailer H&M with more than 500,000 followers. Burberry comes in second with some 400,000 followers and Samsung USA is on third with 385.000 followers. Coca-Cola, number 1 on Facebook, is placed only sixth with 350,000 followers. It is quite obvious that the reach of brands at Google+ is much smaller than on Facebook, which is quite an established channel for most brands. H&M reaches 9.8 million fans on Facebook, Coca-Cola 39 million, Starbucks Coffee 28 million and Burberry 10.8 million. A lot of this might have to do with the fact that most brands still have difficulties to find their very own Google+ optimized strategy. Most of it is just trial and error at the moment.

Here is the list of the Top 10 brands on Google+: