Monthly Archives: February 2012
LEGO cult going digital: Introducing LEGO’s social network ReBrick
Putting aside the dark years in the 90s when the LEGO brand almost perished, those little colorful plastic bricks are simply cult with every age group. The Danish toy manufacturer saw a rise in its 2011 German sales figure by 13.7% (EUR297 million) – double the growth of the entire toys market. With a market share [...]
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Case Study PayPal: The future of shopping is mobile
The number of consumers accessing a retailer’s website via mobile device is constantly increasing. Tools to compare product prices and bargain apps have since long been influencing the sales figures of a retailer. A research study by Google shows the importance of smartphones and mobile websites to drive sales. One of the dominant topics in [...]
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Top 10 of the most popular Google+ pages in 2012
Marketing on the social web increasingly develops its own dynamics. More and more brands allocate their marketing budget towards the creation of pages on social networking platforms. Only three months after Google+ launched its corporate page feature, the numbers of users has thrived. 62% of the Interbrand 100 already own a Google+ page. 17 brands [...]
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Pinterest: New social bookmarking service with mainstream potential?
Facebook’s IPO announcement created quite a buzz. But it did not take long until a new social media service was in everybody’s mouth across the IT industry. Pete Cashmore, CEO of Mashable, commented on CNN that he thinks Pinterest is the ‘hottest’ website in 2012. What do we know about this company? Their website was [...]
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Milestone reached on the smartphone market: More smartphones than PCs sold in 2011
The era of smartphones has officially begun: According to a recent report by market researchers of Canalys, 2011 saw more smartphones sold than PCs – a new record. 488 million smartphones were sold world-wide, a plus of 63% compared to the year before. Desktop PCs were sold 415 million times, 15% more than the year [...]
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Facebook: Countdown to IPO
It has been rumored for quite a long time, yesterday it was finally announced that Facebook will go public. Exactly eight years after Mark Zuckerberg founded Facebook on Wednesday, February 1, 2004, the social network submitted its IPO application to the US SEC. Not only traders are excited about the most spectacular IPO of all [...]
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