Monthly Archives: November 2011
Case Study eBay: Pop-up store ‘Christmas Boutique’ to push mCommerce in London
Looking at last year’s sales figures, eBay expects to reign in this year’s best sales result on this weekend for eBay.de and eBay.co.uk. On Dec 4 2.5 million articles are forecast to be sold via online and via mobile in Germany alone. This marks an increase of more than half a million articles compared to last [...]
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Digital channels driving force for growth: Online beats offline in the ‘consumer journey’
Germans love to do research: 90% of German Internet users use the Internet to find information on products. More than two Thirds search the web for a product advertised on TV. About one Third uses a smartphone to look up information on a product while in the store. The importance of social media is also [...]
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Mobile Shopping: Does mCommerce jeopardize or strengthen brick and mortar retail?
aquarius at the 2nd German eFood Congress 12% of all German Internet users have already shopped food online – according to a Bitkom-survey (state: October 2011). Nevertheless, these purchases are rather about single products and not (yet?) so much about the weekly Saturday’s shopping. Up to now, mCommerce does not seem to play a relevant [...]
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Google+ is not Facebook, is not Twitter, is not SOCL
Attention is a valuable good. With the launch of Google+’ corporate pages another social network is vying for consumers. Rumors have it, that also Microsoft wants to earn big in the social web boom. According to The Verge Microsoft plans to launch a kind of social search engine called SOCL. There are seemingly endless opportunities [...]
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Microsoft, Yahoo and AOL join forces in display advertising
A recent news post by Microsoft finally confirmed what has been rumored since September: Microsoft, Yahoo and AOL join their marketing forces in their fight against Google and Facebook. Starting 2012 customers can buy ad space via partners of the three advertising networks Yahoo Network Plus, AOL’s Advertising.com and Microsoft Media Network. The cooperation of [...]
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Case Study Starbucks: Merry Mobile Xmas
With almost 26 mn fans, Starbucks is one of Facebook’s Top 3 brand sites. This year, the brand launched various Christmas campaigns on mobile devices in China and the US. To reach out to as many consumers as possible, Starbucks made use of QR Codes. Paying for your Grande Vanilla Latte in one of the [...]
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PepsiCo and the concept of “digital fitness”
No other brand competition is as fierce as the one between Coca-Cola and Pepsi. Both companies have been vying for the throne of the soft drinks industry since 1898. Coca-Cola was recently awarded ‘Marketer of the Year’ by the ad industry’s mouthpiece AdAge. While the Coca-Cola Company is celebrating its 125th anniversary with a traditional [...]
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Digital luxury boutiques
Luxury goods are as high in demand as ever. While most of the economy feels the impact of the economic downturn, the fashion industry seems to be doing quite well. High-end brands of French luxury goods producer PPR saw a strong growth in sales and profit in this year’s third quarter: Gucci observed a plus [...]
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