Monthly Archives: September 2011
Amazon’s Kindle set to conquer the mass market
Up to now Apple’s iPad dominated the tablet market. No real competition was in sight. But these days might be over soon. Amazon will offer its Kindle Fire for a real competitive price that threatens to endanger Apple’s market dominance. Just in time for the booming Christmas sales, the new Amazon tablet will be available [...]
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Budgets for digital advertising continue to grow
When digital marketing exposition dmexco closed its doors last Thursday, quite a number of new records were announced. Germany’s digital business continues to prosper. More and more companies allocate their advertising budget to the area where consumers spent most of their time: the digital realm of online and mobile. Online advertising market grows by 16% [...]
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aquarius to host panel discussion on “SoLoMo” at the 25th Münchner Medientage
In 2011, the Münchner Medientage are held under the motto “Mobile – Local – Social: The trinity of a networking society”. The Medientage, held for the 25th time, are one of the most important media conferences in Europe. Between October 19 and 21 experts from the industry gather to share their knowledge during special workshops, [...]
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Launch of Google Wallet: Turning your phone into a wallet
Announced in May, this week finally saw the official launch of Google Wallet, a smartphone application that enables customers to pay without cash and without credit card conveniently via their mobile. At the moment, the number of users is still somewhat limited: The app currently only runs on Google’s Nexus S smartphones via near-field-communication (NFC). [...]
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Full Throttle on Christmas Sales
Although it is the same routine every year, it is still surprising how fast time passes by and all over sudden Christmas items appear in a supermarket near you. Aldi has already begun to have the first Christmas candies on sale. The countdown has begun: Only 100 days left until it is Christmas! But what [...]
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Mobile Retail Conquering Shopping Malls
Even though mobile shopping is just in its infant stages – on part of consumers and on part of the retailers as well – more and more retailers turn to this new trend called mCommerce. At the moment, even though a company might have already set up a mobile shopping portal, the biggest chunk of [...]
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Case Study: Marketing campaigns via Facebook Places
Launched one year ago, Facebook Places is a location-based service working with geo data. It enables users to post their current position and meet up with other users of the service who are nearby. The individual position of the person can then be linked with other related information such as imagery or status messages, which [...]
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Case Study: Coca Cola Summer Promotion via FaceLook
Coca Cola organizes quite a number of summer camps across Israel to get young people together. The brand executed an excellent campaign showcasing the interlinkage of real life events and Facebook. Last year, the participants of the Coca Cola summer camp in Israel were able to share their experiences there with friends in real time [...]
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