Monthly Archives: August 2011
Next-Generation Marketing: Social, Local, Mobile
Munich will host the 25th Medientage in October under the motto “Mobile-Local-Social: The trinity of a networking society”. And at Cologne University’s ECC Forum the topic “Social, Mobile, Local: How consumers mobilize retailing” ranks high on the agenda. Considered as the “digital avant-garde”, Universal McCann coined the term LoMoSos in the Internet World. Mary Keeker, [...]
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aquarius上海欢迎您！Welcome aquarius Shanghai!
After Munich and Hong Kong, aquarius has opened a third office in Shanghai on July 15. (location) This is with the purpose of enabling our clients in the west to access the fastest growing – and for many companies already the biggest – consumer market in the world. Thanks to a rapidly growing economy, increasing [...]
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Mobile Evolution. Mobile Computing [Stats]
The triumph of the mobile web is inevitable. Almost every one in three Internet users in Germany (29%) uses his or her mobile device to go online. This figure is almost five times it was back in 2008. At the time, 3 mn people went online via mobile, now it is approx. 14.7 mn. These [...]
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5 myths about Social Media
There is no doubt that social media are revolutionizing the marketing business. Reach on social media platforms and the corresponding figures for advertising and eCommerce returns saw a steep increase in the past years. Today’s customers expect individualized communication on all available channels. In the long run, nobody can live without social media tools. But [...]
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