Digital media, increasing mobility and social media radically transform the advertising market. Advertising in 2015 will be digitalized and personalized like never before. Traditional, linear advertising will become more interactive. In the following we have collected some exciting examples to showcase how advertising will look like tomorrow. Have fun watching!
1. Interactive road movie: Mercedes-Benz’ web ad special for the launch of the all-new SLK
Mercedes-Benz had already launched a web ad special back in February called “Speed Date”. It was an interactive road movie with lots of customization and interactive features. Viewers could integrate their Facebook account and determine the movie’s rundown via a simple mouse-click. The individualized final film was posted on the user’s Facebook page or sent via email. Click here to see more.
2. Traditional TV commercials with integrated social media: Audi Super Bowl commercial and Jacobs Krönung TV commercial
It feels like it was more than 20 years ago, when it was hip to show an Internet address during a commercial. Nowadays, it is the logos of Facebook or Twitter. Audi was the first to promote a Twitter hashtag [#ProgressIs] during a commercial at Super Bowl. In Germany, coffee expert Jacobs Krönung integrated Facebook’s logo at the end of its TV commercial. Even though the logos are just visible for a mere second, this is a first step into the right direction of combining traditional and social media.
3. Virtual Ping Pong with McDonald’s: Interactive outdoor advertising
Long gone are the days where people had to tear off coupons from newspapers and magazines. McDonald’s had an interesting idea to promote coupons to consumers in Stockholm, Sweden via an interactive outdoor advertising campaign. All the consumer needed was a smartphone to play a game. Users spent a huge amount of time with the brand than they normally would.
4. Removable digital perimeter advertising
Perimeter advertising cannot be personalized (yet), but can be made to look different in different countries. England’s Football association currently tests a new technology, which makes it possible to digitally replace perimeter advertising during live broadcasts. If a viewer watches the game in Japan, he will see other advertisement than a viewer in England.
Screenshot by BrandRepublic
5. Making use of QR codes: Mobile outdoor advertising
A more playful concept from Sweden’s biggest movie theatre chain puts QR codes at the center of their marketing campaign. People who find the correct QR code among 637 of them on one of the advertising posters can win a free-for-all movie ticket, not having to pay for any movie for an entire summer.
Screenshot by Filmpromo