Monthly Archives: May 2011
App of the Month: Peer-to-Peer Car Sharing with Getaround
One of the trends of the future is to share commonly available resources. Not only music, photos or videos are shared and exchanged in the virtual world, but so are cars in real life. Getaround is a new app, which has just been awarded the grand prize of the annual start-up competition Techcrunch Disrupt. Getaround [...]
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Digital IQ: A ticket for more revenue for the travel industry
It has just been a matter of time until the equivalent of the human IQ will appear for the digital world: The Digital IQ is an index, which measures the digital prowess of companies from the travel industry. A research study titled ‘Digital IQ Index: Travel’ conducted by US marketing researchers at L2 in cooperation with [...]
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Infographic of the Month: The Demographics of Social Media
US industry magazine AdAge has provided an interesting infographic in their most recent issue regarding the demographics of social networks. Since traditional standard demographic data are still considered to hold the most important basic information about a market and are valuable in offering a guideline for marketing decisions, you should not miss out on [...]
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The Breathtaking Valuation of Chinese Internet Companies
China has the world‘s largest and fastest-growing Internet population and the reach of the major online portals is comparable to their international equivalents. There is considerable unexploited potential in the Chinese digital market. But the recent boom of IPOs of Chinese Internet companies and their mixed performances made The Economist worry about a growing market [...]
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Brand Ranking: Digital Power
Apple is the new shining star among international brands: According to the BrandZ Top 100 brand ranking compiled by US company Milward Brown, Apple kicked search engine giant Google from the throne in the ranking for the world’s most valuable companies. The brand’s market value has increased by 84% to US$153.3 bn. This growth was [...]
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Traffic Sources for News Sites: Facebook increasingly important, but Google stays ahead
However the future of journalism may look like, the vital factor for success will be to know where and how users are made aware of digital contents, how they navigate through the digital news world and how contents are shared and forwarded to others. These are the results of a recent research study titled “Navigating [...]
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Print goes mobile: How print ads convert into a virtual test drive
Who says print is dead? Mercedes and Volkswagen bring print ads to life – using a smartphone. A new Mercedes print ad converts into an interactive, virtual test drive. With this innovative, smartphone enabled communication Mercedes wants to demonstrate the power of the Mercedes Benz CL 63 AMG without ever leaving home. In this month’s [...]
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Best Practices from the Travel Industry: A Digital Inspiration
The advent of the Internet has profoundly changed the travel industry unlike any other. The complete decision-making and booking process has shifted to the digital realm. Numerous websites have been optimized for fast and efficient booking, thereby “assailing users with the same drop-down options and navigation menus on their landing page”, as commentators at twive [...]
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