Monthly Archives: March 2011
Digital Dining: Tablet Devices and Potentials for Points-of-Sale
It does not matter if it is the “Special of the Day” on Twitter, promotional offers of newly opened restaurants via a mobile app, a free-of-charge cocktail at the third visit of the same bar or check-in services via foursquare – the role of digital marketing becomes increasingly important when it comes to the decision [...]
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Apps to share photos: Just a hype or the next big thing?
Color.com has raised US$41 million in funding from Sequoia Capital, Bain Capital and the Silicon Valley Bank for an app startup. According to techcrunch it is the highest investment Sequoia has ever made in a prelaunch startup ever. “That’s more than they gave Google”, sources at techcrunch say. The record-breaking investment will go to another [...]
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Best Practice: Walmart’s Multichannel Retailing Strategy
Smartphone shoppers have conquered the shopping world: As a matter of course, they switch between different information and shopping channels. While sitting comfortably on their couch at home or being somewhere on the way, users expect to have a similar shopping experience as they would have in an offline shop. This is a big challenge [...]
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Case Study: Kleenex’ Digital Media Strategy
Social media have become an integral part of many media plans. This is especially true for FMCGs, which are greatly pushing social media activities despite the fact that the share of online spending lags far behind TV in the advertising media mix. At the end of 2010, P&G – one of the pioneers when it [...]
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Banking via Mobile: Current trends in mBanking
To make banking convenient independent of your location has been a topic that was hyped and discussed about for several years now. However, this topic has not really been relevant to the mass market yet. Security issues and limited accessibility restricted the possibilities in mobile banking. However, the market is currently changing. The increasing spread [...]
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Microsoft: Countdown for outdated browser IE6
Advertising against the own product? Yes, that is possible as Microsoft demonstrates with its newly launched website intended to draw people away from using the outdated IE version 6. The name of the campaign: The Internet Explorer 6 Countdown. An interactive world map shows the current usage distribution of the decade-old browser. 12% of Internet [...]
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Digital Boom
The good news first: Companies increasingly invest their money in projects where their clients are: the online world. Last week, three industry associations published the most up-to-date data regarding the growth of the digital business. The results indicate that companies increasingly spend their advertising budget in the online realm. More and more consumers purchase goods [...]
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Latest aquarius study: eCommerce in China today
With a nearly 100 per cent penetration rate among young urban, well-educated, and relatively affluent Chinese consumers, the Internet is proving more and more to be the most efficient sales and marketing channel in China. The eCommerce market, like so many others in China, is vast in terms of size and potential. Approximately one-third, or [...]
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