Monthly Archives: November 2010
Adidas: Marketing budget reallocation to digital channels
Adidas is about to restructure its marketing budget: “The biggest share of our communication is done via digital channels. By far, the traditional media do not play such an important role any more as they did in the past”, Chairman of the Board at Adidas Erich Stamminger told the German newspaper Handelsblatt. The second-largest sporting [...]
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Morgan Stanley: The triumph of mobile web and online advertising
No other presentation is more on point in regard to the status quo and business trends in digital media than those by Morgan Stanley analyst Mary Meeker. At the Web 2.0 Summit in San Fancisco she presented the latest Internet trends for her seventh time. Below you will find the Top 3 statements of her [...]
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“Media Markt to go”: Electronic devices from the vending machine
At the airport and forgot the charger? No problem – soon you will be able to get it from a vending machine. Under the motto ‘Media Markt to go’ Germany’s Media Markt electronic store is testing a new service. Around 150 different products will be sold at 20 vending machines located at airports and train [...]
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App of the Month: Shopkick and Checkpoints Mobile CRM
Mobile CRM has been a trend in customer loyalty programs since a while now. Recently the US start-up company Shopkick presented a very interesting concept, which functions as a reward program via an iPhone app. As soon as a customer enters a retail store, he or she will be automatically checked-in. At the moment Best [...]
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Case Study: UPS releases KPIs for its Social Media Recruiting Campaign
Placing a job advertisement and waiting for applications to trickle in – these times have long since gone in the recruiting business. Active HR marketing has become an absolute necessity. According to the research study “Recruiting Trends 2010” conducted by the University of Bamberg and online recruiting portal Monster.de, 90% of companies place their job [...]
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