According to Alibaba group statistics e-commerce in China has grown rapidly this year. 34 million Chinese shopped online for the first time in the first half of the year, which also increases the total number of online shoppers to 142 million (according to the China Internet Network Information Center). That means one in ten Chinese people shop on the internet.

source: Chinese Internet Network Information Center

Thanks to the growing number of e-shoppers, the online retail sales are forecast to reach $65.9 billion (450 bn. Yuan) in 2010. The growth rate of retail sales turned out to be 117% a year between 2007 and 2009.

The boom of B2C-business and the increasing competition lead to a strategy-shift in online retailing. A recent CNNIC survey shows that online retailers want to focus on usability and transaction security in the future.