Here’ s a brilliant example of how to leverage your digital potential in social media:

Zaak Fox, independent automotive professional from Trinidad and Tobago (!), was the first person to start a BMW-Fanpage on Facebook. After having reached more than 1.000.000 members, the BMW headquarters in Munich – who had turned the Zaak page into their official fanpage – congratulated Zaak on Monday by posting 3 simple pictures: „Thank“, „you,“ and „Zaak“ and calling him „1st of a million“. Since then – the number of fans is growing steadily.