While total media spending dropped, online ad spending increased 2009 by 2% to $55.2 billion. US Analysts eMarketer forecasts that 2010 will bring a return to double-digit online ad growth, with global spending set to reach $61.8 billion. Growth will continue at rates of over 10% each year through 2014. By 2014 eMarketer forecasts that figure will leap to $96.8 billion, growing at an 11.9% compound annual rate. No other media will match these growth rates:

Online Share of total Ad Spendings increases from 11,9% to 17,2%
eMarketer reports another interesting fact: The internet’s share of total ad spending worldwide will jump from 11.9% in 2009 to 17.2% in 2014. They say, that continued high growth in the online space coupled with a 2009 spending decrease of 10.5% for total media will help online get an ever-larger slice of the ad spending pie. Why? The reasons are clear: More measurable, more effective. And people are spending more and more time online.