Monthly Archives: July 2010

Case Study BMW and ‘Zaak’: How to make your Facebook-Fans really happy

July 21, 2010 by Marc Ritter

Here’ s a brilliant example of how to leverage your digital potential in social media: Zaak Fox, independent automotive professional from Trinidad and Tobago (!), was the first person to start a BMW-Fanpage on Facebook. After having reached more than 1.000.000 members, the BMW headquarters in Munich – who had turned the Zaak page into [...]
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Worldwide Ad Spending: Double-Digit Growth in 2010

July 14, 2010 by Dr. Nikola Bachfischer

While total media spending dropped, online ad spending increased 2009 by 2% to $55.2 billion. US Analysts eMarketer forecasts that 2010 will bring a return to double-digit online ad growth, with global spending set to reach $61.8 billion. Growth will continue at rates of over 10% each year through 2014. By 2014 eMarketer forecasts that [...]
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