Monthly Archives: May 2010

New Procter&Gamble eStore as a ‘Living Learning Lab’

May 25, 2010 by Dr. Nikola Bachfischer

What works and what doesn’t in eCommerce: The Procter & Gamble Company announced a new online shopping site is now available for U.S. consumers. Named the eStore, the online shopping site is owned and operated by PFSWeb and will feature the breadth of P&G brands including e.g. Tide®, Pampers®, Olay®, CoverGirl®, Swiffer® and Febreze®. P&G [...]
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US Online Advertising Market rebounds from 2009 Recession

May 21, 2010 by Dr. Nikola Bachfischer

1. Highest Q1 Revenue Level ever for the Online Market: Internet advertising revenues in the U.S. hit $5.9 billion for the first quarter of 2010, representing a 7.5% increase over the same period in 2009, according to the numbers released this week by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This marks the highest [...]
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We choose to go to the moon – Flash is alive

May 12, 2010 by Marc Schmitt

For all who says that Flash is bound to die here’s a great example of a flashbased website from the JFK Presedential Library and Museum: Marking the 40th anniversary of moonlanding and President Kennedy’s grand vision that made the achievement possible the site ‘We choose the moon‘ is an interactive re-creation of the first mission [...]
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Case Study: Opentable Mobile Apps seat 3 Mio. Diners

May 5, 2010 by Dr. Nikola Bachfischer

Number of seated diners via mobile apps triples in eight months (+200%). Some of the most useful set of apps on the iPhone are the restaurant apps that tell you what is to eat nearby. OpenTable, Inc. (NASDAQ: OPEN, since May 2009), a leading provider of free online reservations for diners and guest management systems [...]
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