Monthly Archives: April 2010
The “Big Four” – Social Networks in China
Have you ever tried Facebook in China? If you can do it, please do let me know. Facebook.com is actually blocked by government censors. No single social network will conquer the China market in the immediate future, least of all a foreign one. However, there are few Social Networking sites in China and there is [...]
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Apple’s new money making machine? iAd
“We think most of the mobile advertising really sucks”. With these less than eloquent words Steve Jobs tells us what he thinks about current mobile advertising methods. During the launch of the new iPhone OS 4.0 operating software in early April he unveiled Apple’s new business idea: iAd. This feature will allow developers to integrate [...]
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Mobile Communications Standards in China
Mobile communication is widespread and can be used to connect efficiently with consumers. However, the 3G standard and thus broadband mobile communications usage have still not established themselves in China. China is the „digital leader“ 360 million Chinese use the Internet, while over 700 million possess a mobile phone. This makes China the country with [...]
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Latest aquarius Study: Digital Business in China – Challenges and Opportunities
The opening of our offices in Hong Kong has confirmed to us that the growing prosperity of the Chinese population and the sheer mass of consumers will also make China an increasingly attractive market to European companies. In our latest study, we investigated the potential and characteristics of the Chinese market, focusing on the needs [...]
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Top 10 US viral ad campaigns in April
Eine großartige Woche für Old Spice: Platz 1 und 4 für die aktuelle Kampagne; wobei ‘Odor Blocker’ auf mehr als 7 Mio. Views allein in dieser Woche kam und ‘The Man your Man could smell like’ auf knapp 1,5 Mio. Der vieldiskutierte Einsatz von Tiger Woods brachte Nike immerhin mehr als 6 Mio. Views und [...]
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7 reasons why (even) the iPad won’t save newspaper publishers
Before all the media hype surrounding the launch of the iPad in Germany starts again at the end of April – here they are: the 7 reasons why (even) the iPad will not save newspaper publishers: The newspaper business model is passé. In the good old days, costs were split three ways: editorial, printing and [...]
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Philanthropy as a business model: TOMS Shoes
Give One Get One – with every pair of shoes purchased, the customer pays for second pair which is given to a child in a developing country. Launched in 2006, the shoe label uses a business model that was made famous by OLPC (One Laptop per Child) and provides a very good ‘Reason-to-Buy-Story’. As remarkable [...]
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Mobile Content and Applications Bound for growth in China market
Do you remember what makes the most important part of the last purchase for your mobile phone? Mobile Manufacturer? Wireless Carrier? Functionality? Pricing? What can be foreseen in the near future of choosing a mobile phone in China are the solutions of mobile content and applications. According to the recent study from TNS technology, 32 [...]
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My App of the Month: Zosh – no more print and sign and fax …
Here’s a great tool to increase accessibility to your documents while on-the-go: Zosh is a mobile document execution platform that lets mobile workers complete, sign and return forms from their mobile phones. So, the old fax-print-sign-fax-model [or the even worse fax-print-sign-scan-email-model] is out of date. See the video below: Zosh iPhone application video demo from [...]
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