With the Olympics barely over, the Football World Cup now moves into the spotlight. And the winner is: Pepsi. Coca Cola might well be the official sponsor, but Pepsi’s “Oh Africa,” is the first World Cup advert to make it onto the Viral Video Chart. It is also a first success for Pepsi’s new ‘Digital First’ strategy: CEO Indra Nooyi recently announced that one third of the marketing budget would now be invested in social media, waving goodbye to the Super Bowl TV spots. We will no doubt be reporting in more detail about Pepsi’s current hotly debated decision as “this will be one of the most closely watched case studies in the history of digital marketing.”

There are two more new chart entries: Pedigree’s ‘Slow Motion’ at number two (premiere in the pet food category) and Crazy Domains, a spot featuring Pamela Anderson. The current number one is Wieden&Kennedy’s ad for Old Spice ‘The Man your Man could smell like’. And some well-known ads have made a re-appearance, such as Evian or Microsoft.

Here’s a summary of the AdAge Viral Video Charts for the week March 11:

	Brand	Campaign	Agency	Current Week Views	% Change in Views**	Spot
1	Old Spice	The Man Your Man Could Smell Like	Wieden & Kennedy	1,189,165	-45%
2	Pedigree	Slow Motion	TBWA	1,065,056	New
3	Evian	Live Young	BETC Euro RSCG	1,041,271	-5%
4	Crazy Domains	Cream	The Brand Agency	1,037,208	New
5	Doritos	Crash the Super Bowl 2010	Goodby, Silverstein & Partners	742,287	-55%
6	Sussex Safer Roads Partnership	Embrace Life	Director: Daniel Cox	524,658	-17%
7	Pepsi	Oh Africa	N/A	512,243	New
8	E-Trade	E-Trade Super Bowl 2010	Grey	429,122	-20%
9	Microsoft	Xbox Project Natal	World Famous	412,085	-9%
10	DC Shoes	Gymkhana Two	Mad Media	399,345	Back on Chart

Visible Measures publishes a weekly chart of the most viral online ad campaigns of large brand name companies in collaboration with the US industry magazine AdAge