Monthly Archives: March 2010
The Mobile Social Networking makes relevancy: Nike True City
Early 2010, Nike launched it’s own iPhone app call Nike True City. It launched in six different European cities with interesting information. Covering a wide range of information, art, shopping, culture, music and sport. All these information is geo-tagged and can be displayed on map with icons. QR code is also one of the key [...]
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The Mobile App Stores summerized in Charts
Dutch app store analytics firm Distimo presented their findings on the six largest mobile application stores: The iTunes App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile. The winner is, of course: Apple. Android is now the second-largest application store with 19.297 apps. It’s still [...]
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Top 10 US viral ad campaigns in March
With the Olympics barely over, the Football World Cup now moves into the spotlight. And the winner is: Pepsi. Coca Cola might well be the official sponsor, but Pepsi’s “Oh Africa,” is the first World Cup advert to make it onto the Viral Video Chart. It is also a first success for Pepsi’s new ‘Digital [...]
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Stats: RIM is US-Smartphone Leader
Newest data from comScore’s mobile subscriber report shows: Not the iPhone but Research in Motion (RIM) is the leading mobile smartphone platform in the U.S. with 43% share of U.S. smartphone subscribers, while Apple ranked second with 25.1% share, followed by Microsoft at 15.7%, Google at 7.1% and Palm at 5.7%. Google’s Android platform continues [...]
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Aquarius Asia: Great Opening to new Dimensions
March 2nd, the opening of our new office took place. It’s been a successful and entertaining party with our clients, friends and supporters in the first half year of Aquarius in Asian’s world city Hong Kong. This is the next significant step for Aquarius in Asia Pacific. We moved to our new, bigger, perfectly connected [...]
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Stats: Watch the Internet Spread Around the World – Internet Use 1998-2008
BBC News’ interactive graphic shows the growth of the Internet worldwide by comparison. In 1998, just a handful of countries had notable Internet use: USA, Canada, Australia, New Zealand, Iceland, the Netherlands, Switzerland, Denmark and Sweden. If you move the cursor to the right, you will see how quickly the Internet was adopted in Western [...]
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Case Study Best Buy: ‘Customer Service 3.0‘
Telephone and mail are still THE tools with regards to customer service. Here is an interesting approach from Best Buy, one of the largest US electronic discounters, which has been breaking new ground in online customer service since last summer. The (somewhat awkward) name of the project is Twelpforce – a combination of Tw(itter) and [...]
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CRM Meets Social Media: How We Will Work Quicker and Better by Twittering
For most German managers, the first encounter with a CRM tool is a world-shattering event. Share customer data internally? Make sales negotiations processes accessible to others? Pardon me… accessible to your own colleagues in the same company? There is still a tendency towards sovereign knowledge in affiliated groups and even middle-sized companies. “Collaboration” is not [...]
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Must-Have Accessory of the Future: Shopping Apps for Trendsetters
The Internet has changed the fashion industry like no other business. Take Burberry, for example. Its runway shows were broadcast on the Internet, and for the first time streamed in 3-D at special events in the world’s fashion capitals. At the same time, the public could watch online and exchange comments on Facebook (more than [...]
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