Monthly Archives: February 2010
Stats: The numbers behind Google’s ‘Mobile First’
The future lies in mobile Internet – summed up impressively by Mary Meeker from Morgan Stanley in her Internet trends 2010 speech last year. The big tech and telecom companies, currently engaged in an ‘arms race’ to secure the most promising position in the mobile market, used the recent Mobile Communications Conference in Barcelona to [...]
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The German Electric Car – a Problem with the Brand, not the Technology
Last week in the Pressclub München, the CEO of E.ON Energie AG, Prof. Dr. Klaus-Dieter Maubach, gave an account of an e-MINI pilot project in Munich. In the process it became evident that, technically, the energy supplier could solve all problems as every household in Germany has a 3-phase current, which can recharge a car [...]
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Top 10 US Viral Advertising Campaigns February
This week was dominated by Super Bowl advertisements, which were all shown on the web where they were viewed more than 44 million times. Even Evian’s Skater-Babies and Microsoft’s Xbox Project Natal were surpassed. The winners were the Doritos commercials (four in total) with almost 18 million views. According to Visible Measures, ‘HouseRules’ was the [...]
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Mobile Shopping Tools – The Mobile Phone as a Modern Shopping Aid
Imagine the following: Matthew Tractenberg… was recently shopping in a Silicon Valley bookstore, where he picked out five books for a total of US$80. Before taking them to the counter, he typed the titles into the Amazon app on his BlackBerry Curve. Amazon had the books for US$50 and would not charge sales tax or [...]
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New: aquarius sales
aquarius sales is the name of the new business section of aquarius consulting. It is responsible for the digital potential hidden in the sales processes of our customers. This section is headed by Marc Ritter, 42, who has been working in Internet sales manager positions with media companies as well as with traditional manufacturers and [...]
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Stats: 2009 Record Year for eCommerce and Online Advertising
Now the final numbers for 2009 have been published. The forecasts have been confirmed: As expected, digitalisation has proven to be the growth driver. eCommerce +16%: Internet as THE way to order for all age groups In 2009 the mail-order sector made 53.3%, more than half, of its revenue through the Internet. This is an [...]
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Top 10 US Viral Advertising Campaigns January
There isn’t much more to say about first place: The Evian Babies continue skating into first place. Something new in the charts, however, is the TV spot ‘Ninja’s Unboxing’ for Google’s Nexus One with a good 700,000 views. Google advertises its products and services more and more with online video ads on its YouTube platform [...]
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