Monthly Archives: January 2010
Amazon wins on ‘iPad Day’
Seldom was there such hype. The iPad made global headlines. However, from the perspective of the investor, Amazon stayed ahead of the competition and won in the fight against the iPad on ‘Day One’. Amazon’s stock exchange value reached +3% at the end of the day; Apple’s ended at 1%. SAI: “This is a long [...]
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Stats: Social Media Usage ‘Skyrocketing’
According to current Nielsen figures, the usage of social media sites has downright exploded in the past year. Users of Facebook, Twitter & co. worldwide spent an average of 5.5 hours on these websites in December 2009 (December, 2008: three hours). This is an 82% increase. Furthermore, the entire traffic on these pages has increased [...]
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Back to the Future of Car Sales
Marty McFly and Doc Brown must have felt like this when they got into the DeLorean for the first time and started the Flux Capacitor that would take them back from 1985 to 1955. But on this grey Friday afternoon, it is two 1.90-metre men of at least two quintals (200kg) who squeeze into a [...]
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Media Consumption of US Children and Adolescents Explodes
“If Your Kids are Awake, They are Probably Online” was the title of a recent New York Times piece. It’s referring to a study by the Kaiser Family Foundation “Generation M2: Media in the Lives of 8- to 18-year-olds’. According to the study, children and adolescents spend pretty much every free minute with a smartphone, [...]
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Google’s mobile strategy
“The mobile phone is the future computer.” Against the background of the last few weeks and months, Eric Schmidt’s much-quoted statement is now gaining in importance. The trend to mobile Internet has enormous sales potential. And Google is doing a number of things right now to secure a promising starting position. Most recently, Google’s mobile [...]
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Foursquare’s Marketing Potential
Meanwhile, half a year after being launched, the mobile social network is delighting increasingly more users (funding: US$1.35 million in April 2009). What is behind the hype of Foursquare, which is already being celebrated as the Twitter for the mobile generation? Using Geotagging, users can find their friends while on the move, or exchange interesting [...]
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2010 – Year of the Tiger
According to Chinese astrology, 2010 is the year of the tiger. Next to attributes such as sensibility, empathy and promptness, the willingness to take risks is emphasised as a special characteristic of this Chinese zodiac sign. In this context, it is also interesting that the Middle Kingdom uses the same word for “risk” and “chance”. [...]
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Best of 2009: Top 10 US Viral Advertising Campaigns
Which were the most-viewed viral commercials in 2009? And what can we learn from them? The US industry magazine AdAge put together the most successful advertising campaigns of big brand companies, which shows 13 completely different commercials achieved a first place rating last year. Undisputed in first place: Evian’s Rollerbabies with a total of more [...]
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Top 3 Websites Worldwide: Google, Microsoft, Yahoo
With 890 million visitors in November alone, Google remains the most frequented website in the world. It reaches about three-quarters of the 1.2 billion Internet users. With a decent gap, Microsoft follows with 730 million and Yahoo with 602 million in second and third places. New in fourth place with the most new visitors is [...]
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JP Morgan Study: Budgets are Still Not Being Invested Where the Customers are
A report from JP Morgan sums it up: More time is being spent on the Internet than ever. Still, few companies have reacted to this and adapted their marketing budgets to the changing information and consumer behaviour. They are still investing in the wrong channels. A result that is also shown in the most recent [...]
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