What will the Digital Business look like in 2015? Well, there are exciting times ahead!
- Smartphones will be the main access point to the internet
- eBooks are becoming mainstream
- Ad Sales in Social Net equals Ad Sales in Content Sites
- Touch screens proliferate into all types of digital devices
- Multi-touch becomes the new interface fad
- Speech recognition helps when hands can’t
- Augmented reality helps to explain the world around us
- Real time search growth
- Micro blogging becomes the way to inform the personal relevant set
- Online video surpasses terrestrial TV
- New mobile video contents emerge to serve the “smallest screen”
- Online measurement tools drive decision making in marketing & sales
- eHealth improves patient experience at lower costs
- Web based collaboration tools help the world to become flatter
- Collective memory of our private and professional lives growth on the web
- B2B marketplaces reduce SME transaction costs, while increasing competition
- Price transparency increases in most markets as eCommerce proliferates
- Books will not disappear
- Geographical web allows us to find places, people and possibly ourselves
- GPS technology allows virtual world to be anchored in the real world
- Device convergence continues to simplify our lives
- Mobile web is faster than wired web
- Always on becomes the way of the white collar worker
- Silver surfers become dominant online users in ageing societies
- We all provide user generated content
- Open community standards simplify community setup
- Personal privacy laws will be updated to deal with the digital world
- Clouds are increasingly used to store our data
- Software services simplify the work of SMEs
- The growth in flat rates reduce the variable telecommunication costs to zero
- Filtering of information will drive productivity in offices
- Asia will be the largest eCommerce market in the world
- Personalized content will allow people to focus in an over informed world
- eRecommendation growth in driving personal behavior
- eEducation improves teaching standards at reduced teaching costs
- Apps-Sales bigger than Office-Software-Sales
- Data mashups improve data meaning
- Intelligent devices reduce CO2 emissions further
- Marketing works! We will know which 50% didn´t work.
- Craft returns into consumer markets as eCommerce reduces marketing costs
- Video conferencing reduces travel needs
- Offices become more virtual
- Social web exposes product problems quickly
- Viral effects become predictable
- China is leading mobile web
- India overtakes US in online reach
- Mobile phone substitutes creditcards
- Touchscreen-watches as mobile web access
