aquarius Digital Potential Blog - Latest blog entries

E-commerce in China set for rapid and powerful growth

August 26, 2010 by Anna Metzger

According to Alibaba group statistics e-commerce in China has grown rapidly this year. 34 million Chinese shopped online for the first time in the first half of the year, which also increases the total number of online shoppers to 142 million (according to the China Internet Network Information Center). That means one in ten Chinese people shop [...]
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Case Study BMW and ‘Zaak’: How to make your Facebook-Fans really happy

July 21, 2010 by Marc Ritter

Here’ s a brilliant example of how to leverage your digital potential in social media: Zaak Fox, independent automotive professional from Trinidad and Tobago (!), was the first person to start a BMW-Fanpage on Facebook. After having reached more than 1.000.000 members, the BMW headquarters in Munich – who had turned the Zaak page into [...]
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Worldwide Ad Spending: Double-Digit Growth in 2010

July 14, 2010 by Dr. Nikola Bachfischer

While total media spending dropped, online ad spending increased 2009 by 2% to $55.2 billion. US Analysts eMarketer forecasts that 2010 will bring a return to double-digit online ad growth, with global spending set to reach $61.8 billion. Growth will continue at rates of over 10% each year through 2014. By 2014 eMarketer forecasts that [...]
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