aquarius Digital Potential Blog - Latest blog entries

Facebook: Countdown to IPO

February 2, 2012 by Dr. Nikola Bachfischer

It has been rumored for quite a long time, yesterday it was finally announced that Facebook will go public. Exactly eight years after Mark Zuckerberg founded Facebook on Wednesday, February 1, 2004, the social network submitted its IPO application to the US SEC. Not only traders are excited about the most spectacular IPO of all [...]
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University of the future: Free-of-charge online lectures by elite universities

January 26, 2012 by Dr. Nikola Bachfischer

Sebastian Thrun, Stanford professor emeritus, presented nothing less than his vision of a ‘democratized higher education’ at the recent 2012 Digital Life Design (DLD) Conference in Munich. It all started with an experiment: Thrun, an expert for artificial intelligence and researcher at Google, offered his Stanford standard curriculum seminar on the ‘Introduction to Artificial Intelligence’ [...]
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Chinese New Year: 2012 – Year of the Dragon

January 23, 2012 by Rainer Wiedmann

2012 is the year of the dragon. It represents not only the former symbol of the Chinese emperor – nowadays, the dragon is still a famous talisman in China. The year of the dragon is affected by innovation, enthusiasm and strength. Ambitious goals can be achieved and major projects will be implemented successfully. We want [...]
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Case Study: Four Seasons’ Digital Media Strategy

January 19, 2012 by Dr. Nikola Bachfischer

In a study recently published by world-renowned hotel chain Four Seasons, digital media were hailed as an absolute ‘must-have’ for marketing and branding activities in luxury travels. For a relaunch of the hotel chain’s website, the company had surveyed their target groups world-wide asking for the expectations and needs of travellers. The results were not [...]
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Google TV: A new try for the TV of the future

January 17, 2012 by Rainer Wiedmann

Last week’s CES in Las Vegas was one of three big consumer electronics exhibitions in 2012. Smartphones, tablets, ultrabooks and online entertainment services were the most prominent topics at the exhibition. Television of the future also continues to be a hot topic: Innovations like ultra HD TV or smartphones acting as remote controls were shown. [...]
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Social Search and Social SEO: Google personalizes web search

January 12, 2012 by Dr. Nikola Bachfischer

When Google+ was launched, Google was not getting tired to underscore that Google+ will not simply be another social network. This week, the company announced that Google+ information will be part of its English web search. Posts, interests and reviews from friends will thus be more valuable, making the single user more important than ever [...]
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2012: Year of the Smartphone

January 9, 2012 by Dr. Nikola Bachfischer

Exactly five years ago, on January 9, 2007, Steve Jobs presented the world’s first iPhone marking  a milestone in the development of smartphones. Even though there were some road bumps in the beginning, Jobs succeeded in the following years to create a whole new market which will be a decisive factor for growth in 2012 [...]
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Resolutions for the New Year: Getting it done with digital support?

January 5, 2012 by Dr. Nikola Bachfischer

Losing weight, do more sports, finally make some time to archive all digital photos, alas it all sounds so easy to make up these resolutions for the new year, but we all know what will be the final outcome most of the time. Maybe digital fitness gadgets like Garmin Connect, Nike+ or Dailymile help to [...]
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Corner shop of the future in Japan: AR vending machine with face recognition

December 22, 2011 by Dr. Nikola Bachfischer

In Japan you can find vending machines at almost every corner, even in the most remote places. Japan is truly a vending machine paradise. Some of those machines sell even the most bizarre things. They have already become an integral part of Japan’s service culture. Vending machine technology becomes increasingly complex and sophisticated: Different machines [...]
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aquarius goes app – Bring aquarius to your iPhone

December 20, 2011 by Marc Finsterlin

Much to the delight of our aquarius teams in Shanghai, Munich and Hong Kong, as well as our clients and all those interested in digital developments in Asia, our aquarius app was officially launched on December 1, 2011. This weekend the app will hit the 100 downloads mark. Developed by the team in our brand-new [...]
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