aquarius Digital Potential Blog - Latest blog entries

55 million Chinese shop on their mobile phones

As an idea, China almost embodies the concept of “the next big thing,” with staggering growth and hot new startups popping up seemingly every week. There’s a pretty strong consensus, though, that the actual next big thing in China is mobile shopping, and maximizing the brand exposure and connection opportunities that come with it. Mobile [...]
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Branded Video Content in marketing is increasingly relevant

Regardless of whether it’s on the train, at the airport or at home – the use of online videos on the most different screens is booming. Several studies have confirmed this rather subjective impression: video content is now very much the everyday norm for most users. According to PwC, in 2012 there were more than [...]
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Case Study Jaguar: branded video content for the launch of the new F-type

It will finally be time on the 25th May. 52 years after the legendary E-type and an eight month long pre-launch phase, Jaguar is launching its new sports car with the F-type and is now putting all its energy into promoting it. Since the Indian parent group, Tata Motors bought Jaguar and Land Rover in [...]
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How are traders reacting to ever increasing e-commerce turnover?

E-commerce is gaining ever more of the market share: 33 billion € was made last year by online traders in Germany. Compared with last year, the market volume has increased by just under 15% – this is according to current figures from the new IFH industry report online trade. The share of online trade in [...]
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Will messaging apps be the social networks of the smartphone age?

It is already common knowledge that Instant Messaging is the main competition for the traditional SMS. For the first time in 2012, more short messages were sent via messaging apps than with SMS: according to a study by the market research company Informa, in 2012, WhatsApp & Co. sent 19.1 billion messages. There were 17.6 [...]
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The most valuable social media brands of 2013

Together they have a market value of 200 billion US$ and an increase in value compared to last year of 59%. An impressive amount for the newly established Top 30 of the most valuable social media brands worldwide. The Top 10 alone has an accumulated value of around 145 billion US$.  Unsurprisingly, Facebook occupies first [...]
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Digital, Social & Mobile: for the first time Coca Cola has a purely digital campaign’ The AHH-Effect’

The Ahhhhhhhhhhhhhhhhhhhhhhh-effect – what does a mouthful of Coca-Cola taste like? What does it feel like? And how can we describe this feeling? Coke as the ultimate refreshment – this is what the soft drinks producer wishes to communicate with its latest campaign, ‘The Ahh-effect’. This is based on 61 websites whose URLs are differentiated [...]
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Case Study Visual Social Media: marketing with Instagram

Surely but slowly, the big international brands are distancing themselves from social media campaigns focusing only on one network. Big brands are increasingly moving over to Instagram, a photo sharing app used to take pictures on the smartphone, then add filters and share them with friends and the Instagram community. This is simple and really [...]
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Bike-sharing-systems: Traditional bike rental goes digital

Even the traditional bike rental is no exception. It is an interesting example for the change of distribution channels as part of the digitalization. Classic offline distribution channels are thereby challenged by innovative online versions. Where there were good hotels in a holiday area or local bike shops just around the corner, which provided bikes [...]
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Among the winners of the Viral Video Awards 2013: Samsung, Red Bull, P&G and Google

The US-industry journal Ad Age has chosen the best viral online videos of the year for the fourth time. At the ceremony in New York, one thing was particularly clear: in the age of digital communication and social networks, content marketing and moving images are increasingly important. Highly professional videos create the image of a [...]
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