Office Munich:
Tel.: +49 89 455 788 0info@aquarius.biz
Request Callback
- Newsletter
- |
- Location
- |
- Home
- |
- Search
- |
- |
aquarius Digital Potential Blog - Latest blog entries
55 million Chinese shop on their mobile phones
As an idea, China almost embodies the concept of “the next big thing,” with staggering growth and hot new startups popping up seemingly every week. There’s a pretty strong consensus, though, that the actual next big thing in China is mobile shopping, and maximizing the brand exposure and connection opportunities that come with it. Mobile [...]
> Continue reading
Case Study Jaguar: branded video content for the launch of the new F-type
It will finally be time on the 25th May. 52 years after the legendary E-type and an eight month long pre-launch phase, Jaguar is launching its new sports car with the F-type and is now putting all its energy into promoting it. Since the Indian parent group, Tata Motors bought Jaguar and Land Rover in [...]
> Continue reading
How are traders reacting to ever increasing e-commerce turnover?
E-commerce is gaining ever more of the market share: 33 billion € was made last year by online traders in Germany. Compared with last year, the market volume has increased by just under 15% – this is according to current figures from the new IFH industry report online trade. The share of online trade in [...]
> Continue reading
The most valuable social media brands of 2013
Together they have a market value of 200 billion US$ and an increase in value compared to last year of 59%. An impressive amount for the newly established Top 30 of the most valuable social media brands worldwide. The Top 10 alone has an accumulated value of around 145 billion US$. Unsurprisingly, Facebook occupies first [...]
> Continue reading
Digital, Social & Mobile: for the first time Coca Cola has a purely digital campaign’ The AHH-Effect’
The Ahhhhhhhhhhhhhhhhhhhhhhh-effect – what does a mouthful of Coca-Cola taste like? What does it feel like? And how can we describe this feeling? Coke as the ultimate refreshment – this is what the soft drinks producer wishes to communicate with its latest campaign, ‘The Ahh-effect’. This is based on 61 websites whose URLs are differentiated [...]
> Continue reading
Case Study Visual Social Media: marketing with Instagram
Surely but slowly, the big international brands are distancing themselves from social media campaigns focusing only on one network. Big brands are increasingly moving over to Instagram, a photo sharing app used to take pictures on the smartphone, then add filters and share them with friends and the Instagram community. This is simple and really [...]
> Continue reading
Bike-sharing-systems: Traditional bike rental goes digital
Even the traditional bike rental is no exception. It is an interesting example for the change of distribution channels as part of the digitalization. Classic offline distribution channels are thereby challenged by innovative online versions. Where there were good hotels in a holiday area or local bike shops just around the corner, which provided bikes [...]
> Continue reading
-
Social Media
-
E-Commerce
-
Case Study
-
Digital China
